Awards Presentation
(Greater China, Asia Pacific & Network):
8 December 2021 (Wednesday)

Venue: The Ritz Carlton Hong Kong

Key Information

Key Dates

Winner Announcement:
Japan/Korea & South Asia:
6 December (Monday)

Australia/New Zealand & Southeast Asia:
7 December (Tuesday)

Awards Presentation:
Greater China, Asia Pacific & Network:
8 December (Wednesday)

Venue: The Ritz Carlton Hong Kong

Entry Fees

Early Bird Fee:
HK$3,150 (People)
HK$3,885 (Agency/Brand)

Regular Fee:
HK$3,800 (People)
HK$4,580 (Agency/Brand)

Late Fee:
HK$4,280 (People)
HK$5,080 (Agency/Brand)

Eligibility Period

1 October 2020 – 30 September 2021

  • All entries must relate to achievements ONLY during the eligibility period.
  • Written entries which do not focus on the eligibility period but include achievements outside the review period will be disqualified.
  • Campaign reserves the right to reject work it feels does not comply with the spirit of the awards.

Categories

In categories with 3 or less entries, the judging scores will decide whether an entry is awarded a Gold, Silver or Bronze. In cases where there are fewer entries in the category, judges will unanimously decide whether there should be a shortlist and/or whether any trophies should be awarded at the second round of judging.

  • China Creative Agency of the Year 

    This category recognises the best agencies specialising in creative/advertising.

    Nominated agencies may be either independent or part of a regional network. Local market wins will contribute to points to compete as Regional Creative Agency of the Year and Creative Network of the Year.

  • Hong Kong SAR Creative Agency of the Year 

    This category recognises the best agencies specialising in creative/advertising.

    Nominated agencies may be either independent or part of a regional network. Local market wins will contribute to points to compete as Regional Creative Agency of the Year and Creative Network of the Year.

  • Taiwan Creative Agency of the Year 

    This category recognises the best agencies specialising in creative/advertising.

    Nominated agencies may be either independent or part of a regional network. Local market wins will contribute to points to compete as Regional Creative Agency of the Year and Creative Network of the Year.

  • China Digital Agency of the Year 

    This award recognises agencies specialising in providing the best digital solutions.

    Nominated agencies may be either independent or part of a regional network. Local market wins will contribute to points to compete as Regional Digital Agency of the Year and Digital Network of the Year.

  • Hong Kong SAR Digital Agency of the Year 

    This award recognises agencies specialising in providing the best digital solutions.

    Nominated agencies may be either independent or part of a regional network. Local market wins will contribute to points to compete as Regional Digital Agency of the Year and Digital Network of the Year.

  • Taiwan Digital Agency of the Year 

    This award recognises agencies specialising in providing the best digital solutions.

    Nominated agencies may be either independent or part of a regional network. Local market wins will contribute to points to compete as Regional Digital Agency of the Year and Digital Network of the Year.

  • China Media Agency of the Year 

    This award recognises the very best agencies specialising in media management.

    Nominated agencies may be either independent or part of a regional network. Local market wins will contribute to points to compete as Regional Media Agency of the Year and Media Network of the Year.

  • Hong Kong SAR Media Agency of the Year 

    This award recognises the very best agencies specialising in media management.

    Nominated agencies may be either independent or part of a regional network. Local market wins will contribute to points to compete as Regional Media Agency of the Year and Media Network of the Year.

  • Taiwan Media Agency of the Year 

    This award recognises the very best agencies specialising in media management.

    Nominated agencies may be either independent or part of a regional network. Local market wins will contribute to points to compete as Regional Media Agency of the Year and Media Network of the Year.

  • China PR Agency of the Year

    This category recognises the achievements, performance and excellent work of a PR consultancy.

    Nominated agencies may be either independent or part of a regional network. Local market wins will contribute to points to compete as Regional PR Agency of the Year and PR Network of the Year.

  • Hong Kong SAR PR Agency of the Year

    This category recognises the achievements, performance and excellent work of a PR consultancy.

    Nominated agencies may be either independent or part of a regional network. Local market wins will contribute to points to compete as Regional PR Agency of the Year and PR Network of the Year.

  • Taiwan PR Agency of the Year

    This category recognises the achievements, performance and excellent work of a PR consultancy.

    Nominated agencies may be either independent or part of a regional network. Local market wins will contribute to points to compete as Regional PR Agency of the Year and PR Network of the Year.

  • Greater China Agency Marketer Partnership of the Year

    This award recognises the best regional or local partnerships between agencies and brands on how the partnership has driven marketing excellence & measurable results.

    The partnership must be established for a minimum of 6 months between the brand and the entrant agency and in existence for at least part of the entry eligibility period. Open to single/multi agencies and for multi agencies a joint entry in consent is required. A separate endorsement is required from the brand company.

  • Greater China B2B Marketing Agency of the Year (NEW)

    This award recognises the agencies that demonstrate exceptional work including marketing strategies, creative content, effective use of technology and leads generation that drove business outcomes, ROI for their clients, and thought leadership in the B2B marketing field.

  • Greater China B2C Marketing Agency of the Year (NEW)

    This award recognises the agencies in delivering B2C solutions that drive customer journey, delivering proven creativity and innovation, and using insights to help clients drive marketing and transactions.

  • Greater China Best Culture

    The best culture fosters collaboration — inspiring others and creating a place that helps to attract and recruit talent – and ultimately business growth.

    Entrants should demonstrate how the agency cultivates a culture to drive forward thinking and challenge conventions.

  • Greater China Best Place to Work (NEW)

    This award sets out to recognise a company that goes above and beyond the norm to foster the most productive and rewarding working environment possible. Entry can be a single office or a national entry.

    Describe how the agency creates cultural diversity, cultivate an inspirational vision and provide a purpose, balance and career development for its employees.

    *For this category only one winner to be awarded.

  • Greater China Boutique Agency of the Year 

    This award recognises small-sized boutique agencies with less than 20 staff, limited to independent agencies only and any start up with a minimum 24-months in operations.

  • Greater China Brand Experience Agency of the Year

    This award recognises the best agencies specialising in comprehensive brand building and creation for the brands, their customers and employees in providing exceptional brand experience for end-user.

  • Greater China Consultancy of the Year

    This award recognises the best agencies that provides professional services from brand design to marketing strategies and more.

  • Greater China Content Marketing Agency of the Year

    This category is open to agencies which provide content solutions as part of the overall marketing strategy across all platforms and how the content strategy helps to define and elevate brand awareness.

  • Greater China Customer Engagement Agency of the Year (NEW)

    This award recognises agencies which have delivered the best in customer engagement through innovation, strategy, technology that helped businesses grow and thrive through effective engagement solutions with tangible results.

  • Greater China E-commerce Agency of the Year (NEW)

    This award recognises the agencies that develop e-commerce marketing strategy to deliver innovative e-commerce marketing solutions to improve customer experience and drive client’s business growth.

  • Greater China Event Marketing Agency of the Year

    This award recognises the best agencies specialising in providing the best event marketing and/or experiential marketing solutions.

  • Greater China Independent Agency of the Year 

    This category is open to all individual markets within Southeast Asia region. For Australia/New Zealand, Greater China, Japan/Korea, and South Asia it can ONLY be submitted as a regional entry.

    Independent Agency = (a) majority of 51% or more owned by its management or independent shareholders; (b) not associated with any Holding Company or Network; and (c) does not exceed US$2 billion dollars in revenue billings across Asia Pacific. Agencies that exceed stated amount is not eligible to enter.

    For the avoidance of doubt, Agencies that are not part of a Network, but which are owned more than 20% by a Holding Company are not considered to be an Independent Agency. The number of offices an Agency has and the number of countries in which an Agency is located is irrelevant as to whether an Agency is an Independent Agency.

    Please refer to the Terms & Conditions for Independent Agency and the list of Holding Companies.

  • Greater China Integrated Marketing Agency of the Year

    This award recognises the best agencies specialising in providing the best integrated marketing and branding solutions.

  • Greater China Market Research Agency of the Year

    This award recognises the agency that delivers exceptional research and insight for a product or service demonstrate research’s ability to drive innovation, inspire change and deliver results.

  • Greater China Mobile Marketing Agency of the Year (NEW)

    This award recognises the best agencies specialising in providing the best mobile marketing solutions/strategy across a range of mobile platforms.

  • Greater China Performance Agency of the Year (NEW)

    This award acknowledges agencies that best demonstrate a consistent ability to translate consumer intentions into revenue for clients, deliver ROI-based campaign activity along with exceptional execution of biddable media and digital exchanges and drive sales results for clients across geographies.

  • Greater China Production Company of the Year

    This award recognises the best production company that has produced outstanding pre or post-production work for marketing campaigns.

  • Greater China Programmatic Agency of the Year

    This award recognises the agencies that have most effectively developed and enhanced the agency’s programmatic trading performance and made the biggest impact on the advertisers’ business including achievements against objectives, evidence of excellent audience targeting, insights and data analysis skills, and evidence of ROI. Client testimonials will be required as support material.

  • Greater China Social Media Agency of the Year 

    This award recognises the best agencies specialising in providing the best social media solutions, innovative use of social platforms and strategies for engaging consumers in the social space.

  • Greater China Specialist Agency of the Year 

    This category is open to specialist units within agencies of any discipline including healthcare, B2B advertising, mobile, telemarketing agencies, database management consultancies, shopper marketing and more.

  • Greater China Talent Development Program of the Year

    This category sets out to recognise agencies who understand the need to nurture and develop all levels of talent where employees gain the knowledge and skills needed to reach their full potential.

  • Greater China Account Person of the Year 

    Open to professionals who are at or under the age of 35 as of 30 September 2021.

    The award recognises professionals responsible for the account management who have displayed the most innovation, skills and enthusiasm in bringing the benefits of advertising to their clients’ businesses resulting in the development of solid business relationships.

  • Greater China Agency Head of the Year 

    The award recognises the heads of agencies nationally who have individually done the most to advance their agency/network in the industry.

  • Greater China Channel/Engagement Planner of the Year 

    This award is for the planning professionals who have made the biggest impact on their clients’ business through development of innovative customer engagement strategies; the creative and effective use of media channels; and the creation, use and leverage of digital and social programs and platforms.

  • Greater China Corporate Communications/Marketing Team of the Year 

    This award open to corporate communications / marketing team within the agency recognises success in addressing issues related to management, corporate communications, reputation, brand-building, campaign execution and media relations.

  • Greater China Creative Person of the Year 

    The award recognises creative directors who have produced the best work for an individual office (or multiple offices in the same region) during the review period and have not only set the standard for creative excellence but have also raised the bar.

  • Greater China New Business Development Person/Team of the Year 

    This award is for the new business development person/team who have proven to have built and developed a new account or grow the business and expanded the services of an established client relationship.

  • Greater China Producer of the Year

    This award open to professionals who have brought out innovative insights with strategies throughout the works, managing creative campaigns to drive and meet business objectives.

  • Greater China Strategic/Brand Planner of the Year 

    This award is for the planning professionals who have made the biggest impact on the clients’ business through development of breakthrough consumer strategies, brand and communications strategies, as well as innovation and commercial strategy development.

  • Greater China Young Achiever of the Year

    Open to professionals who are at or under the age of 28 as of 30 September 2021.

    This awards recognises the individual’s achievements, creativity and innovation with results as well as the nominee’s ability and willingness to extend their range of skills.

  • Greater China Young Business Leader of the Year

    Open to professionals who are at or under the age of 35 as of 30 September 2021.

    This award recognises young business leader who has not only achieved growth for their businesses but also demonstrated strategic direction, through a honed business acumen and strong industry networks.

  • Greater China Brand of the Year 

    This award recognises a brand as a champion in its industry based on market standing, marketing campaigns and consumer preference during the eligibility period.

    Agencies may nominate client brands in a single or multiple market(s).

  • Greater China Marketer of the Year

    This award recognises the individual marketer within a client company who has had the biggest impact on the brand, demonstrated their ability to deliver positive business results.

JUDGES & JUDGING
The Greater China Agency of the Year judging panel will comprise a minimum of five client marketers to go through two rounds of judging.

In the first round of judging, judges will review and score entries independently and the scores will be sent directly to PwC Singapore for tabulation and verification. In the final round, each group of judges will convene to discuss the shortlisted entries.

In cases where there is single entry or fewer entries in the category, judges will unanimously decide whether there should be a shortlist and/or whether any trophies should be awarded at the final round of judging. This may result in no shortlist and no trophy being awarded in a category. The judges’ decisions are final.

Awards will be made at the discretion of the judges based on a scoring system and no feedback or correspondence will be entered into about the results.

Adam Yu
PUMA
APAC Marketing Team Head
Adrian Leung
Hawley & Hazel Asia Investment
Head of Marketing
Alex Zhou
Alcon China
Head of Brand Marketing
Andrew Khan
Carlsberg Group (China)
Vice President – Marketing
Dolly Huang
Budweiser APAC
Marketing Director, Culture & Capabilities
Eric Lam
Pret a Manger (Hong Kong)
Head of Marketing
Eric Leong
GP Batteries
Global Brand Marketing Director
Herbert Lam
Sun Life
Head of Digital Marketing &
Partnerships, Asia
Huanyu Wu
Mastercard
Director, Marketing and
Communications, China
Jeff Ma
The Woolmark Company
EVP Marketing
Jen McCombie
Indigo Living
Global Head of Marketing
John Sinke
Hong Kong Disneyland
Director, eCommerce
Kimm Diao
Ericsson
Head of Brand and Customer Marketing, North East Asia
Kok Hwee Ng
Zespri Fruit (Shanghai)
Marketing Director, Greater China
Kosby Fu
DBS Bank (HK)
Vice President, Branding & Digital Marketing, Group Strategic Marketing & Communication
Leo Wan
Moet Hennessy Taiwan
Marketing Director
Michelle Lam
Kerry Properties
Senior Director,
Sustainability and Communications
Olivia Sung
H&M
Customer Engagement Lead
for Greater China
Prashant Galani
Cigna
Head of Digital Marketing, APAC
Rong Shang
Microsoft Asia-Pacific Research and Development Group
VP of Communications & Government Affairs
Ruby Chou
Warner Music
Managing Director
Sai Man
The Bank of New York Mellon
Head of International Marketing and Communications
Samuel Fung
Starbucks Coffee Asia Pacific
Director, Marketing, Retail Lobby and
Digital Customer Experience, Asia Pacific
Sandy Yang
Hard Rock International
Regional Director of Marketing -
APAC Hotels
Speed Quan
SAP China
VP, Head of China Marketing
and Digital Demand Center Greater China
Starry Yu
Glico China
Chief Digital Commerce Officer
Tim Hung
Shangri-La Group
Assistant Vice President, Brands
Vanessa Li
PANDORA Jewelry China
Marketing VP
Wai Kit Chan
Chubb Life Insurance Company
Chief Marketing Officer
Yu-Nien Chang
Abercrombie & Fitch
Brand Marketing Director - APAC
Yvonne Leung
Bupa
Marketing & Digital Director
Winners
To be announced on 8 December (Wednesday)
Partnership

The Agency of the Year Awards offers industry suppliers the opportunity to target the heart of the industry in Asia – the decision makers driving the industry forward. The awards are attended by the regional and local management teams of every major agency as they wind down for the year and celebrate their achievements.

Partnership allows both a strong branding and networking opportunity, offering you the chance to meet and mingle with the industry’s leading players as well as building your brand in the minds of the people driving the advertising industry in Asia, allowing you to from relationships and trust with the people responsible for spending the advertising and marketing dollars of the major brands.

For marketing and partnership opportunities please contact:

ASIA PACIFIC
Gareth Scott
Commercial Director
Direct: +65 9133 7537
Email: gareth.scott@haymarket.asia

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