Greater China Agency of the Year

December 2020, Shanghai China

2020 Deadlines to be Announced


Price per table of 12:
Price per individual seat (opens on 16 Nov):

Awards Presentation & Gala Dinner: Shanghai, China

In categories with 3 or less entries, the judging scores will decide whether an entry is awarded a Gold, Silver or Bronze. In cases where there are fewer entries in the category, judges will unanimously decide whether there should be a shortlist and/or whether any trophies should be awarded at the second round of judging.

Agency Categories

The agency categories are as follows:

  • China Creative Agency of the Year
  • Hong Kong Creative Agency of the Year
  • Taiwan Creative Agency of the Year
  • China Digital Agency of the Year
  • Hong Kong Digital Agency of the Year
  • Taiwan Digital Agency of the Year
  • China Media Agency of the Year
  • Hong Kong Media Agency of the Year
  • Taiwan Media Agency of the Year
  • Greater China Best Culture
  • Greater China Boutique Agency of the Year
  • Greater China Consultancy of the Year
  • Greater China Experiential Marketing Agency of the Year
  • Greater China Independent Agency of the Year
  • Greater China Integrated Marketing Agency of the Year
  • Greater China PR Agency of the Year
  • Greater China Production Company of the Year
  • Greater China Social Media Agency of the Year
  • Greater China Specialist Agency of the Year
  • Greater China Talent Development Program of the Year
People Categories

The people categories are as follows:

  • Greater China Account Person of the Year
  • Greater China Agency Head of the Year
  • Greater China Channel/Engagement Planner of the Year
  • Greater China Corporate Communications Person/Team of the Year
  • Greater China Creative Person of the Year
  • Greater China New Business Development person/Team of the Year
  • Greater China Strategic/Brand Planner of the Year
  • Greater China Young Achiever of the Year
Brand Categories

The brand categories are as follows:

  • Greater China Marketer of the Year
  • Greater China Brand of the Year

The Greater China Agency of the Year judging panel will comprise a minimum of five client marketers and senior Campaign editors.

In the first round of judging, judges will review and score entries independently and the scores will be sent directly to PricewaterhouseCoopers to verify the shortlist.The jury will then meet to discuss shortlisted entries in both the people and agency categories.

The judges’ decisions are final. Awards will be made at the discretion of the judges based on a scoring system and no feedback or correspondence will be entered into about the results.

The results will be compiled by PwC.

  • Ali Fung
    General Manager
    Amway Hong Kong Ltd.
    Name: Ali Fung
    Job Title: General Manager
    Company: Amway Hong Kong Ltd.

    Ali Fung is the General Manager of Amway Hong Kong, overseeing business development, operation and management of the leading direct selling company in Hong Kong. With over 18 years of experience, Ali has held various managerial positions in product and digital marketing, advertising and relationship management. Previously, he was the Marketing Director leading 5 product brands in FMCG, Nutrition and Cosmetics industries. During this period, he has built an extensive knowledge in strategic marketing, digital and social media engagement.

  • Amy Chen
    VP/CMO, PepsiCo Greater China Snacks Category
    PepsiCo Foods (China) Co Ltd
    Name: Amy Chen
    Job Title: VP/CMO, PepsiCo Greater China Snacks Category
    Company: PepsiCo Foods (China) Co Ltd

    Amy Chen is the Vice President and Chief Marketing Officer of the PepsiCo Greater China Snacks Category. She is focused on delivering sustainable, market-leading revenue and share growth through a portfolio of beloved consumer brands that includes Lays, Cheetos, and Doritos. In addition, she is responsible for leading the innovation and portfolio transformation agenda for the snacks category.

    Amy previously held a number of roles in PepsiCo’s North America business across the sales, operations, innovation, and marketing functions.

    Amy is a strategic thinker, a passionate people leader, and a strong believer that business – and brands – can be a force for social good. She serves on PepsiCo’s Global Human Rights Operating Committee and the steering committee for Food for Good, a PepsiCo initiative focused on inner city nutrition in the United States that she helped found in 2009.

    Amy previously worked as a strategy consultant for McKinsey & Company. She has an M.B.A. and a J.D. from Stanford University and an undergraduate degree in chemistry from Harvard.

  • Ann Yang
    Vice President and Chief Marketing Officer
    DR Group Limited
    Name: Ann Yang
    Job Title: Vice President and Chief Marketing Officer
    Company: DR Group Limited

    Ann has 20 years experience in marketing. She had spent 16 years in P&G working on multiple brands and markets. She joined Electrolux group in 2015 and had been leading APAC marketing team as regional marketing director. She currently works at DR (Darry Ring Jewellery) group as Vice Presidents and Chief marketing officer. Ann has led team to awards  (including Cannes awards, Effie awards and multiple and global awards from brand building, marketing campaign and business.) Ann has been judge for AOY since 2017.

  • Anna Tehan
    Executive Vice President
    Li & Fung
    Name: Anna Tehan
    Job Title: Executive Vice President
    Company: Li & Fung

    Anna Tehan leads the corporate communications team at Li & Fung and is responsible building its brand across its myriad of stakeholders, including its people, customers, suppliers, media and other influencers. She has close to twenty years’ experience in media, internal communications, brand development, and community and stakeholder engagement and moved to Hong Kong over 12 years ago having begun her career in Australia. Anna previously spent seven years at Deloitte as its Asia Pacific Head of Marketing & Communications. Before joining Li & Fung, she was the Head of Communications at CLSA.

  • Eric Li
    Senior Director, Consumer Engagement & Marketing Service, Greater China, Abbott Nutrition
    Name: Eric Li
    Job Title: Senior Director, Consumer Engagement & Marketing Service, Greater China, Abbott Nutrition
    Company: Abbott

    Eric Li was appointed as Senior Director, Consumer Engagement and Marketing Service for Abbott Nutrition in 2017, and he has been taking overall management of Digital Transformation. He currently leads a team of more than 50 talents in Abbott Nutrition Greater China, covering 5 departments of Consumer Engagement, Mass Media, Digital, CRM and Consumer Caring Center, etc. He is responsible for Digital/Social/Ecom Marketing Communication Strategy, Mass and Digital/Ecom Media Strategy, Martech for Digital Acquisition and Retention, SCRM empowered by DMP, Digital Omni-Channel Consumer Caring Center Management, etc.

  • Fiona Tin
    Marketing & Communication Director
    Name: Fiona Tin
    Job Title: Marketing & Communication Director
    Company: TimeVallée

    Fiona joined TimeVallée as the Marketing & Communication Director in Dec 2017. TimeVallée is a multi-brand fine watch boutique concept, which combines cutting edge in-store innovations with the heritage and expertise of prestigious timepieces Maisons from Richemont, Rolex and LVMH Group. Fiona oversees the marketing department in the head office located in Hong Kong, collaborating with 5 operators and 21 watch brands across China, Korea and Spain.

    Prior to joining TimeVallée, Fiona was the Brand Marketing Director at the Asia Pacific Office of Pandora Jewelry, where she successfully established the brand to achieve the highest level of brand awareness against key competitors in Hong Kong and Singapore in 2016.

  • Herbert Lam
    Head of Digital Marketing, Asia
    Sun Life
    Name: Herbert Lam
    Job Title: Head of Digital Marketing, Asia
    Company: Sun Life

    Herbert Lam is a digital transformation champion and advocate for driving innovation, digital experience, social media, content marketing, search engine optimization, partnerships, MarTech, acquisition, CRM and loyalty programs. He owns the digital-first strategies that enable Sun Life Clients to achieve lifetime financial security and live healthier lives.

  • Isabella Lau
    Chief Customer Officer
    Manulife (Int'l) Ltd
    Name: Isabella Lau
    Job Title: Chief Customer Officer
    Company: Manulife (Int'l) Ltd

    Isabella is a dynamic and versatile marketer with broad experience in the financial services industry. She is a member of Manulife Hong Kong's senior management team, overseeing its marketing, corporate communications, digital and customer experience functions. She drives the company's continuous efforts in customer centricity, particularly in the areas of customer insights/analytics and the ManulifeMOVE program, and plays a key role in strengthening Manulife’s brand recognition. Her accomplishments have been recognized by the industry, earning her many awards including Marketer of the Year and Distinguished Marketing Leadership Award at the HKMA/TVB Awards for Marketing Excellence.

  • Janet Lam
    Head of Brand Marketing and Business Development
    Whirlpool (HK) Ltd.
    Name: Janet Lam
    Job Title: Head of Brand Marketing and Business Development
    Company: Whirlpool (HK) Ltd.

    As team head of the brand team and business development, Janet derives strategies for driving marketing and sales for all Whirlpool products, including washing machine which is the no. 1 selling brand in Hong Kong. The achievements and duties that Janet has done so far include establishing online and social media, creating breakthrough in the traditional industry, as well as developing direct sales channels like e-commerce and CRM management. She had worked in the advertising industry for seven years before moving to marketing.

  • Jeff Ma
    EVP Marketing, Greater China & Developing Market Asia and Country Manager, China
    The Woolmark Company
    Name: Jeff Ma
    Job Title: EVP Marketing, Greater China & Developing Market Asia and Country Manager, China
    Company: The Woolmark Company

    Jeff has been instrumental to the development and implementation of Woolmark's new business strategies to position Australian merino wool as the luxury fibre of choice in fashion. Since 2015, He's pioneered in the strategic partnership and creative collaboration with Shanghai Fashion Week, Lane Crawford, Alibaba Tmall, Shandong Ruyi and ICICLE, to name a few. He leads the management of 200 Woolmark licensees and 60 retail accounts in the region.

    With over 20 years of branding and marketing experience, Jeff worked previously for ad agencies such as Ogilvy & Mather, M&C Saatchi, in senior positions. He's also contributed to the brand revitalization of Tsingtao Beer, its award-winning campaigns and new packaging, in a management role.

  • Karen Li
    Head of Corporate Communications
    Volkswagen Group China
    Name: Karen Li
    Job Title: Head of Corporate Communications
    Company: Volkswagen Group China

    PR and communications professional with expertise in B2C and B2B sectors, currently lead Corporate Communications function at Volkswagen Group China to build, enhance company and brand images, in charge of external communications, digital PR and internal communications. Lead and manage teams to purpose PR and business operation excellence. Insights and experience in cross region PR and communication management, previous experience with both in-house and agency sides including Lenovo, Ogilvy PR, The Hoffman Agency.

  • Keren Cheung
    Country Manager - China
    Hasbro Trading (China) Co. Ltd.
    Name: Keren Cheung
    Job Title: Country Manager - China
    Company: Hasbro Trading (China) Co. Ltd.

    Keren is newly appointed as Country Manager, China for Hasbro Trading (China) Co. Ltd. In her new role, she is responsible for accelerating the Toys & Games business in China through brand portfolio and retail expansion.

    Prior to her Country Manager role, Keren was responsible for Hasbro’s Consumer Products business throughout Greater China. Keren worked with Hasbro’s global and regional business leaders, coordinating and overseeing growth opportunities for Hasbro’s brand portfolio in the region.

    Prior to joining Hasbro, Keren worked for The Walt Disney Company Shanghai in several roles, most recently as Executive Director of Digital and TV Marketing for China.

  • Kevin Shui
    General Manager
    Name: Kevin Shui
    Job Title: General Manager
    Company: Travelzoo

    Kevin worked in PCCW Media, Hong Kong Tourism Board, Orbitz Worldwide, Disney and is currently as General Manager in Travelzoo. Kevin is an acuminous strategist as well as a seasoned digital marketer with more than 20 years+ experience in China and Asia-Pacific markets and proven successes in cultivating new markets, new segments & new products for travel and lifestyle brands. Kevin is connected well with travel & lifestyle brands, media & entertainment sector, multi-media production houses, social & media agencies in the APAC region to produce seriously interesting and high quality multi-media contents, experiences & events.

  • Linda Yan
    External Affairs Director, Hong Kong & Taiwan
    Mead Johnson Nutrition
    Name: Linda Yan
    Job Title: External Affairs Director, Hong Kong & Taiwan
    Company: Mead Johnson Nutrition

    Linda is a seasoned communications professional with over 15 years of experience in corporate communications and public affairs from FMCG industry and leading PR agency. She has led campaigns which won multiple regional and local industry awards, varying from social impact programs to sustainability projects. Before joining L’Oréal, Linda was External Affairs Director, Hong Kong & Taiwan for Reckitt Benckiser(RB) and Mead Johnson Nutrition, overseeing communications covering a wide range of product categories, including infant and child nutrition products and consumer health products. Before that, Linda spent close to 10 years with Edelman where she worked across healthcare, public affairs and corporate practices and provided counsel to clients including the Hong Kong Government, Pfizer, Johnson & Johnson, Merck Sharp & Dohme, The Economist, The Construction Industry Council, GSK, to name a few.

  • Magdalena Kotek
    Chief Marketing Officer, Asia Pacific
    Invesco Hong Kong Limited
    Name: Magdalena Kotek
    Job Title: Chief Marketing Officer, Asia Pacific
    Company: Invesco Hong Kong Limited

    Magdalena Kotek joined Invesco in 2016 as Chief Marketing Officer, Asia Pacific. She provides strategic marketing leadership across the Asia Pacific region.

    Prior to joining Invesco, Magda spent 10 years at GE Capital. Her first six years were in marketing roles in the US and Europe. Her last four years were based in the regional office in Hong Kong, where she was Chief Marketing Officer for Structured and Distribution Finance – Asia, and later, for Global Financial Solutions. Before joining GE Capital, Magda was Director of Marketing for a private-label manufacturing firm in the US sourcing from China.

  • Paul Yang
    Senior Director
    Name: Paul Yang
    Job Title: Senior Director
    Company: Oracle

    Oracle Marketing Cloud (OMC) GC leader responsible for product GTM, new logo and expansion ARR revenue across the entire OMC B2C, B2B, Ad Tech and Mobility solutions which include Responsys, Eloqua, BlueKai, Maxymiser and Content Marketing products.

  • Rong Shang
    Vice President of Communications & Corporate Affairs
    Microsoft China
    Name: Rong Shang
    Job Title: Vice President of Communications & Corporate Affairs
    Company: Microsoft China

    Shang Rong is Vice President of Communications & Government Affairs, Microsoft Asia-Pacific Research and Development Group (ARD). In this role, she is responsible for Microsoft’s overall communications strategy and efforts in the Asia-Pacific region from innovation and technology perspective, orchestrates internal and external integrated Communications, as well as government affairs for ARD and MSRA (Microsoft Research Asia).

    Shang Rong is a veteran of Corporate Communications and marketing scene for over 20 years. She brings a wealth of knowledge with a unique combination of journalistic, agency and in-house experience.

    Prior to joining Microsoft in 2006, Shang Rong was the head of Corporate Communications of Cisco in China. She was also one of the first public relations managers of Cisco in the region back to 1998.

  • Ted Chiu
    VP Creative
    Mattel Asia Pacific Sourcing Limited
    Name: Ted Chiu
    Job Title: VP Creative
    Company: Mattel Asia Pacific Sourcing Limited

    Making a positive difference in the lives we touch.

    After studying Fine Arts and graphic design, Ted spent the next 30 years learning the gift, seasonal & toy industries, as a designer with a novelty gift store franchise to a design director in a seasonal gift company. Now as the Creative lead in Mattel HK & China his team focuses on the values that toys can provide in a child’s learning & development journey. Our top focus, maintaining Mattel brands like Barbie, Hot Wheels and Fisher Price to be leaders in great purposeful design and play innovation.

  • Timothy Glynn
    Manager, Experiential Marketing
    Name: Timothy Glynn
    Job Title: Manager, Experiential Marketing

    Tim Glynn is a Manager of Experiential Marketing at INFINITI Motor Company, Ltd., where he is a natural brand advocate that enjoys planning and executing strategic marketing events and campaigns. As a cross-functional leader he aims to develop breakthrough experiential ideas and drive integration across media channels. He holds a Bachelor of Arts in Marketing and International Business from Michigan State University.

  • Vivian Tu
    Brand Director
    Name: Vivian Tu
    Job Title: Brand Director
    Company: Nike

    Vivian Tu is Nike's Brand Director for Nike Sportswear Category in Greater China. She has over 15 years of experiences in marketing from both brand and agency side. A strategic thinker and creative mind, she has an unquenchable curiosity coupled with a passion for enabling great teamwork.

  • Wendy Leung
    Marketing Director
    Pizza Hut Hong Kong Management
    Name: Wendy Leung
    Job Title: Marketing Director
    Company: Pizza Hut Hong Kong Management

    Wendy is a seasoned and award winning marketer, with extensive branding and integrated marketing experience with industry leaders as well as leading advertising agency. In her current role as the Marketing Director for Pizza Hut, she oversees the development and implementation of marketing programs that delivers strong branding and record-breaking business results for both Pizza Hut and PHD brands in Hong Kong. Prior to Pizza Hut, Wendy has held senior marketing positions with McDonald’s HK and Hong Kong CSL on both 1O1O, One2Free and csl brands. Wendy scooped loads of awards on her belt throughout her career, individual or campaigns, including HKMA, Grand and Gold Effies, Markies, Mobex and Kam Fan Gold Awards





NOTE: In categories with three or fewer entries, the judges’ scores will decide whether an entry is awarded a Gold, Silver or Bronze. This may result in no trophies being awarded in a category.





Zamir Khan

AOY Awards Team