Agency Categories - China Digital Agency of the Year - Gold
Trio Digital Integrated (Shanghai)
Trio Digital Integrated positions itself as a full-service digital agency that is strategic, creative, innovative and integrated. In 2012, the agency integrated brand and digital teams, consolidated strong co-operation with Carat Media, invited top-10 social media to conduct seminars for employee training, and launched weekly News Flash to keep employees digital savvy. Continuing its innovation in digital, the agency built an in-house Visual Special Effects team to support the creative and interactive teams as well as carried out in-depth research in the creative usage of touch-screen technologies and outdoor digital media. The agency also enhanced integrated communication through reorganising the creative teams and applied ìCross-Device Solutionî to all projects and campaigns by utilising and integrating HTML 5, CSS3 and touch-screen technologies. To meet the needs of regional marketers, Trio Digital Integrated developed the ìEnd-to-end brand-building solutionî, which builds regional brands with digital and below-the-line communications. Successful cases include ìMy Beauty Diary Maskî from Uni-president Pharmaceutical, Abbott Essence Organic Infant Formula and Wei-chuan Do-re-mi Fruit-flavored Milk, etc.