Dhiren Vasanth Amin

Dhiren Amin is the CMO, Asia for Kraft Heinz, a $1.2bn brand portfolio; with a commercial responsibility spanning brand management and innovation development. He also oversees the consumer insights, media and activation related activities for the company, covering China, Indonesia, India, Thailand, Malaysia, Singapore, Philippines and other South East Asian markets.

Dhiren joining the organization in July’16 as the CMO for Indonesia. He implemented a number of measures, aimed at improving the business performance and brand equity of the ABC brand in Indonesia, extending across the brand’s full range of products – Soy & Chili Sauce, Ready-to-drink, canned foods and helped drive share growth, improved mix performance and sales growth for the organization.

Before joining Kraft Heinz, Dhiren worked at Unilever for 3 years as a Global Brand Manager for Vaseline Men, based out of Singapore, where he was involved in the re-launch of the brand in SEA and leading face-care innovations that were aimed at growing the business in the brand’s key markets. Prior to this, he worked as a strategic planner for 8+ years in advertising with his last role being Head of Planning for McCann Mumbai.

Dhiren has a passion for social-responsible business driving brands, evidenced with the work for gender equality on ABC Soy and child intelligence improvement for ABC Sardines. He considers himself a digital novice, a Bollywood + cricket fanatic and a struggling writer.

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