Gabriel oversees all marketing activities for Asics ensuring strategies and brand executions are aligned across Southeast Asia markets.
He has a wealth of sports and lifestyle marketing experience. Prior to joining ASICS, he was with PUMA for almost a decade where he held several roles, the latest as Southeast Asia Senior Head of Marketing. During his time at PUMA, Gabriel was responsible for the planning and execution of integrated marketing communications strategies to elevate PUMA’s brand. In his free time, Gabriel loves to run, Netflix and chill with his friends over a glass of wine. Travelling is also one of his must do every year.