Nikhil Rao

I am currently the Marketing Director for Biscuits, Cakes and Snacks at Mondelez South East Asia, based in Singapore, managing the $ 500 Mn + portfolio of Global and Local Brands such as Oreo, Kinh-Do, Biscuat, Tiger, Chipsmore!, Jacobs, Cosy, Solite and many more. It is a privilege to lead South East Asia on our new vision to Empower Consumers to Snack Right. I lead a team of over 40 bright young marketers, delivering Brand strategy, effective campaigns and developing innovations on product, pack and media.

Previously, I was the Regional Marketing Director for Gum & Candy for a year and for Chocolates for a year in the AMEA region for Mondelez, based in Singapore. What could be more fun than marketing chocolates and Gum & Candy in this extremely diverse and rapidly evolving and growing region? I have been delivering highly effective campaigns and programs to deliver growths ahead of the category and market share gains across.

Prior to this, I was the Global Brand Equity Director for the $4Bn Cadbury Masterbrand at Mondelez International, based in Zurich and London. Cadbury is a complex portfolio of brands across 30 countries. As the brand custodian, I was responsible for the overall brand strategy and brand health, driven through equity campaigns, digital, design underpinned by a clear global strategy.

Before this leadership role, I headed the chocolate category at Kraft-Cadbury India delivering best in class campaigns, brand launches and strategic and financial plans. I delivered a CAGR of 24 % growth. Led Breakthrough innovations whether it was Cadbury Dairy Milk Silk for the premium end of India or Cadbury Dairy Milk Shots for rural consumers. The Economic Times ranked me among the top 8 marketers of India.

Earlier, I headed the Beverages category in India, creating a new positioning idea and campaign, a novel innovation based on lateral thinking to battle competition and a strategy to make Bournvita relevant to the lower income masses in India, delivering a CAGR of 24%.

My key strengths include Creative understanding, Lateral thinking, Cultural appreciation, an Inclusive and Impactful leadership style and Strategic Thinking.

I have graduated from two of India’s best universities- The Indian Institute of Management, Calcutta where I did my MBA and Indian Institute of Technology, Madras where I acquired my B Tech in Civil engineering.

On the fun side, I am an avid Skier, a passion I picked up while working in Zurich for 5 years. I also run 20 Km every week and coach my kids in tennis. I love travelling, Cinema, cooking and reading.

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