Entry Deadline (HK TIME)
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Key Information

Key Dates

Early Bird Entry Deadline:
12 August 2021 (Thursday)

Entry Deadline:
16 September 2021 (Thursday)

Late Entry Deadline:
30 September 2021 (Thursday)

Shortlist Announcement:
11 November 2021 (Thursday)

Winner Announcement:
Early December (To be announced)

Entry Fees

Early Bird Fee:
HK$3,150 (People)
HK$3,885 (Agency/Brand)

Regular Fee:
HK$3,800 (People)
HK$4,580 (Agency/Brand)

Late Fee:
HK$4,280 (People)
HK$5,080 (Agency/Brand)

Eligibility Period

1 October 2020 – 30 September 2021

  • All entries must relate to achievements ONLY during the eligibility period.
  • Written entries which do not focus on the eligibility period but include achievements outside the review period will be disqualified.
  • Campaign reserves the right to reject work it feels does not comply with the spirit of the awards.

*All cut-off time for respective deadlines are at 6pm HK time (UTC/GMT +8:00).

*All dates are subject to change.

How to Enter

Your written submission must be submitted on the specified category entry template in no more than 10 single-sided pages of A4 paper. Judges and Organiser reserve the right to disqualify an entry if the page limit is not adhered to.

Familiarise yourself on the award by downloading our Entry Pack (includes entry kit, entry and endorsement templates, FAQ, endorsement sample) and Entry Platform Guide. To start your submission, click on ENTER NOW.

Categories

In categories with 3 or less entries, the judging scores will decide whether an entry is awarded a winner. In cases where there are fewer entries in the category, judges will unanimously decide whether there should be a shortlist and/or whether any trophies should be awarded at the second round of judging.

Eligible agencies must have presence across 2 regions with a minimum of 3 markets; and nominees in People Category must hold a role of a minimum across 2 regions with a minimum of 3 markets.

  • Asia-Pacific Best Culture

    The best culture fosters collaboration — inspiring others and creating a place that helps to attract and recruit talent – and ultimately business growth.

    Entrants should demonstrate how the agency cultivates a culture to drive forward thinking and challenge conventions.

  • Asia-Pacific Performance Agency of the Year

    This award acknowledges agencies that best demonstrate a consistent ability to translate consumer intentions into revenue for clients, deliver ROI-based campaign activity along with exceptional execution of biddable media and digital exchanges and drive sales results for clients across geographies.

  • Asia-Pacific Programmatic Agency of the Year

    This award recognises the agencies that have most effectively developed and enhanced the agency’s programmatic trading performance and made the biggest impact on the advertisers’ business including achievements against objectives, evidence of excellent audience targeting, insights and data analysis skills, and evidence of ROI. Client testimonials will be required as support material.

  • Asia-Pacific Talent Development Program of the Year

    This category sets out to recognise agencies who understand the need to nurture and develop all levels of talent where employees gain the knowledge and skills needed to reach their full potential.

  • Asia-Pacific Tech Agency of the Year

    This award is set to recognise companies that use application of technology, strategic application of data/analytics and associated targeting methods to improve campaign effectiveness. Technology can include, but is not limited to: AI, chatbots, IOT, voice activations, drones, AV technologies, etc.

  • Asia-Pacific Account Person of the Year 

    Open to professionals who are at or under the age of 35 as of 30 September 2021.

    The award recognises professionals responsible for the account management who have displayed the most innovation, skills and enthusiasm in bringing the benefits of advertising to their clients’ businesses resulting in the development of solid business relationships.

  • Asia-Pacific Agency Head of the Year

    The award recognises the heads of agencies nationally who have individually done the most to advance their agency/network in the industry.

  • Asia-Pacific Programmatic Agency Person of the Year

    This award is for programmatic agency professionals with outstanding performance in a single office (or multiple offices), who have most effectively developed and enhanced the agency’s programmatic trading performance in Asia-Pacific and made the biggest impact on their clients’ advertising.

JUDGES & JUDGING
The Asia Pacific Agency of the Year judging panel will comprise a minimum of five client marketers to go through two rounds of judging.

In the first round of judging, judges will review and score entries independently and the scores will be sent directly to PwC Singapore for tabulation and verification. In the final round, each group of judges will convene to discuss the shortlisted entries.

In cases where there is single entry or fewer entries in the category, judges will unanimously decide whether there should be a shortlist and/or whether any trophies should be awarded at the final round of judging. This may result in no shortlist and no trophy being awarded in a category. The judges’ decisions are final.

Awards will be made at the discretion of the judges based on a scoring system and no feedback or correspondence will be entered into about the results.

Winners

In categories with 3 or less shortlisted entries, the judges will decide whether an entry is awarded and subject to judges’ unanimous decision. This may also result in no trophies being awarded or same type of awards in a category.

A single Gold Winner will be awarded and subject to judges’ unanimous decision, a dual winner may be awarded or alternatively a Commendation might be given. A “Commendation” does not constitute to an award.

Partnership

The Agency of the Year Awards offers industry suppliers the opportunity to target the heart of the industry in Asia – the decision makers driving the industry forward. The awards are attended by the regional and local management teams of every major agency as they wind down for the year and celebrate their achievements.

Partnership allows both a strong branding and networking opportunity, offering you the chance to meet and mingle with the industry’s leading players as well as building your brand in the minds of the people driving the advertising industry in Asia, allowing you to from relationships and trust with the people responsible for spending the advertising and marketing dollars of the major brands.

For marketing and partnership opportunities please contact:

ASIA PACIFIC
Gareth Scott
Commercial Director
Direct: +65 9133 7537
Email: gareth.scott@haymarket.asia

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