Key Information

Key Dates

Early Bird Entry Deadline:
20 August 2020 (Thursday)

Entry Deadline:
17 September 2020 (Thursday)

Late Entry Deadline:
22 September 2020 (Tuesday)

Shortlist Announcement:
12 November 2020 (Thursday)

Entry Fees

Early Bird Entry:
HK$3,000 (People)
HK$3,700 (Agency/Brand)

Normal Entry:
HK$3,550 (People)
HK$4,300 (Agency/Brand)

Late Entry:
HK$3,950 (People)
HK$4,700 (Agency/Brand)

Eligibility Period

1 October 2019 – 22 September 2020

  • All entries must relate to achievements ONLY during the eligibility period.
  • Written entries which do not focus on the eligibility period but include achievements outside the review period will be disqualified.
  • Campaign reserves the right to reject work it feels does not comply with the spirit of the awards.

*All cut-off time for respective deadlines are at 6pm HK time (UTC/GMT +8:00).

Categories

In categories with 3 or less entries, the judging scores will decide whether an entry is awarded a winner. In cases where there are fewer entries in the category, judges will unanimously decide whether there should be a shortlist and/or whether any trophies should be awarded at the second round of judging.

  • Asia-Pacific Best Culture

    The best culture fosters collaboration — inspiring others and creating a place that helps to attract and recruit talent – and ultimately business growth.

    Entrants should demonstrate how the agency cultivates a culture to drive forward thinking and challenge conventions.

  • Asia-Pacific Best Place to Work

    This award sets out to recognise a company that goes above and beyond the norm to foster the most productive and rewarding working environment possible.
    Describe how the agency creates cultural diversity, cultivate an inspirational vision and provide a purpose, balance and career development for its employees.

  • Asia-Pacific Performance Agency of the Year

    This award acknowledges companies that best demonstrate a consistent ability to translate consumer intentions into revenue for clients, deliver ROI-based campaign activity and drive sales results for clients across geographies.

  • Asia-Pacific Programmatic Agency of the Year

    This award acknowledges companies that best demonstrate a consistent ability to translate consumer intentions into revenue for clients, deliver ROI-based campaign activity and drive sales results for clients across geographies.

  • Asia-Pacific Talent Development Program of the Year

    This category sets out to recognise agencies who understand the need to nurture and develop all levels of talent where employees gain the knowledge and skills needed to reach their full potential.

  • Asia-Pacific Tech Agency of the Year

    This award is set to recognise companies that use application of technology, strategic application of data/analytics and associated targeting methods to improve campaign effectiveness. Technology can include, but is not limited to: AI, chatbots, IOT, voice activations, drones, AV technologies, etc.

  • Asia-Pacific Creative Network of the Year 

    *This category cannot be entered directly and will be determined based on points.

  • Asia-Pacific Digital Network of the Year 

    *This category cannot be entered directly and will be determined based on points.

  • Asia-Pacific Media Network of the Year 

    *This category cannot be entered directly and will be determined based on points.

  • Asia-Pacific PR Network of the Year

    *This category cannot be entered directly and will be determined based on points.

  • Asia-Pacific Account Person of the Year 

    The award recognises professionals responsible for the account management who have displayed the most innovation, skills and enthusiasm in bringing the benefits of advertising to their clients’ businesses resulting in the development of solid business relationships.

  • Asia-Pacific Agency Head of the Year

    The award recognises professionals responsible for the account management who have displayed the most innovation, skills and enthusiasm in bringing the benefits of advertising to their clients’ businesses resulting in the development of solid business relationships.

  • Asia-Pacific Programmatic Agency Person of the Year

    This award is for programmatic agency professionals with outstanding performance in a single office (or multiple offices), who have most effectively developed and enhanced the agency’s programmatic trading performance in Asia-Pacific and made the biggest impact on their clients’ advertising.

JUDGES & JUDGING
The Asia Pacific Agency of the Year judging panel will comprise a minimum of five client marketers to go through two rounds of judging.

In the first round of judging, judges will review and score entries independently and the scores will be sent directly to PwC Singapore for tabulation and verification. The jury will then meet to discuss shortlisted entries in a second round.

In cases where there is single entry or fewer entries in the category, judges will unanimously decide whether there should be a shortlist and/or whether any trophies should be awarded at the second round of judging. This may result in no shortlist and no trophy being awarded in a category. The judges’ decisions are final.

Awards will be made at the discretion of the judges based on a scoring system and no feedback or correspondence will be entered into about the results.

Shortlist

Agency

People

Brand

To be announced
Winners

Agency

People

Brand

To be announced
Partnership

The Agency of the Year Awards offers industry suppliers the opportunity to target the heart of the industry in Asia – the decision makers driving the industry forward. The awards are attended by the regional and local management teams of every major agency as they wind down for the year and celebrate their achievements.

Partnership allows both a strong branding and networking opportunity, offering you the chance to meet and mingle with the industry’s leading players as well as building your brand in the minds of the people driving the advertising industry in Asia, allowing you to from relationships and trust with the people responsible for spending the advertising and marketing dollars of the major brands.

For marketing and partnership opportunities please contact:

ASIA PACIFIC
Gareth Scott
Commercial Director
Direct: +65 6579 0556
Email: gareth.scott@haymarket.asia

SE ASIA / ANZ / APAC
Chris Amhoff
Senior Account Manager
Direct: +65 8438 5389
Email: chris.amhoff@haymarket.asia

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