#AOY27 #CampaignAOY

Claire Beale, Global Editor in Chief, Campaign

What makes a brilliant agency? Their culture and the talent they employ – and the UK’s agencies have been blessed with having the best of these in spades. It’s why the UK has always attracted many of the world’s greatest talent and produced much of the world’s best work.

For decades Campaign’s Agency of the Year awards have sought out and celebrated the very
best agencies in their field. We have now expanded the UK awards, with the help of client
marketers who help us shortlist the agency contenders and the industry’s top talent, to
make them more rigorous than ever before.

Campaign’s global expansion has allowed the Campaign Agency of the Year awards to form
part of a wider worldwide scheme, allowing us to take a truly international view on the
work’s best companies and brightest talent.


The Brewery
Wednesday 11 March


All tickets include access to the drinks reception, three course dinner, 1/2 bottle of wine per person and awards presentation.

  • Finalist Ticket Price
  • Individual finalist tickets: £395 per person
  • Finalist table of 10: £3,950

  • Standard tickets
  • Individual standard ticket: £495 per person
  • Standard table of 10: £4,950

The Brewery
52 Chiswell St
London, EC1Y 4SD


6.45pm Drinks reception
7.30pm Dinner & awards presentation
12.00pm Close

Dress Code

Black Tie


Thank you to everyone that entering the Campaign Agency of the Year UK Awards. A big congratulations to everyone that made the shortlist.

    Advertising Agency

    Lucky Generals
    McCann Worldgroup, UK & Europe
    Uncommon Creative Studio

    Brand Experience Agency

    Bearded Kitten

    Brand Experience Agency

    Bearded Kitten

    Customer Engagement Agency

    Havas London
    MRM McCann
    Ogilvy UK
    Proximity London
    TMW Unlimited
    Wunderman Thompson

    Digital Innovation Agency

    Gravity Road/You & Mr Jones
    R/GA London

    Independent Agency

    Matter Of Form Group
    Mr. President
    St Luke’s Communications
    Uncommon Creative Studio

    Media Agency

    Manning Gottlieb OMD
    OMD UK
    UM London
    Zenith UK

    PR Agency

    BCW (Burson Cohn & Wolfe)
    Ogilvy UK
    The Romans

    Account Person

    Michael Pring, AMVBBDO
    Karen Martin, BBH

    Creative Person

    Richard Brim, adam&eveDDB
    Alex Grieve, AMVBBDO
    Danny Brooke-Taylor, Lucky Generals
    Darren Bailes, VCCP

    Head of Agency – Advertising

    Mat Goff & Tammy Einav, adam&eveDDB
    Marc Nohr, Fold7
    Helen Calcraft, Lucky Generals
    Mark Lund, McCann UK
    Sara Tate, TBWA\London

    Head of Agency – Digital

    To be announced on the night

    Head of Agency – Experience

    To be announced on the night

    Head of Agency – Media

    Matt Adams, Havas Media
    Tim Pearson, Manning Gottlieb OMD
    Natalie Cummins, Zenith UK

    Media Planner

    Paddy Adams, Manning Gottlieb OMD
    Vicky Fox, OMD UK
    Mike Florence, PHD
    Verra Budimlija, Wavemaker

    Strategic Planner

    Martin Beverley, adam&eveDDB
    Bridget Angear & Craig Mawdsley, AMVBBDO
    Matt Holt, Digitas
    Becca Dyson, ENGINE
    Andy Nairn, Lucky Generals

    New Business Development Team of the Year

    Havas London
    Wunderman Thompson

    Corporate Communications/Marketing Team of the Year

    To be announced on the night

    Talent Management Person/ Team of the Year

    To be announced on the night




Campaign Agency of the Year UK is open to all advertising, creative, digital, media, PR, independent and specialist agencies. Campaign’s Agency of the Year, UK recognises inspired leadership, creative excellence, outstanding business performance and overall achievements for both agencies and individuals.

Agency Categories

The seven agency categories are as follows:

  1. Media Agency
  2. Advertising Agency
  3. Digital Innovation Agency
  4. PR Agency
  5. Customer Engagement Agency
  6. Brand Experiences Agency
  7. Independent Agency
People Categories

For people in charge of a single office or multiple offices across one region.

  1. Agency Head (Advertising, Media, Digital, Customer Engagement, PR & Experience)
  2. Account Person
  3. Creative Person
  4. Strategic Planner
  5. Media Planner
  6. New Business Development Team
  7. Corporate Communications/Marketing Team
  8. Talent Management Person/Team


The UK Agency of the Year judging panel comprises of a jury of senior marketers and Campaign editors.

In the first round of judging, judges will review and score entries independently and the scores will then be used to determine the shortlist for both the people and agency categories. Campaign’s editorial team will then continue to be the final arbiters of excellence.

  • Gavin Sheppard
    Former Chief Marketing Officer
    Smart Energy GB
    Name: Gavin Sheppard
    Job Title: Former Chief Marketing Officer
    Company: Smart Energy GB

  • Andy Murray
    chief customer officer
    Name: Andy Murray
    Job Title: chief customer officer
    Company: Asda

    Andy Murray is the Chief Customer Officer at Asda. Prior to Asda, Murray was SVP, Creative at Walmart, U.S. Founder of Saatchi & Saatchi X, a global shopper marketing agency. Prior to starting the agency, Murray was at Procter & Gamble for 10 years.

  • Ali Jones
    chief customer officer
    Name: Ali Jones
    Job Title: chief customer officer
    Company: Co-op

  • Cheryl Calverley
    chief marketing officer
    Eve Sleep
    Name: Cheryl Calverley
    Job Title: chief marketing officer
    Company: Eve Sleep

    CMO of an upstart little sleep wellness business, trying to build the next great brand having had the privilege of caretaking some of the nation's favourite brands in her career, from Marmite and Pot Noodle, to Birdseye and the AA. A passionate believer in the craft of creativity, and its power to inspire and engage people, and drive growth.

  • Emily Somers
    chief marketing officer
    Name: Emily Somers
    Job Title: chief marketing officer
    Company: Dominos

  • Gav Thompson
    chief customer officer
    Name: Gav Thompson
    Job Title: chief customer officer
    Company: Boden

    Gav spent 13 years in agencies as a suit and a planner, and 12 years as a client. His agency career included time in London, New York & Sydney at AMV, BBDO, TBWA, Publicis & Campbell Doyle Dye. Agency brand experience includes (amongst many others) Guinness, Volvo, PlayStation, Pepsi, 3, Absolut, Toyota and Bacardi. As a client he has been Head of Brand Strategy at O2, director of customer innovation for Telefonica, and the founder of giffgaff. He has been the CMO for Paddy Power & Yopa, and is now Chief Customer Officer for Boden.

  • Ines Ures
    chief marketing officer
    Name: Ines Ures
    Job Title: chief marketing officer
    Company: Deliveroo

    I am a general management and marketing expert with a strong data and scientific background and I am currently the global CMO at Deliveroo, helping to build the definitive food company. I specialize in data driven growth, global customer and marketing strategy and team leadership in fast growing international marketplaces - I have led large teams and organisations and have worked across Europe, South and Central America, APAC and ME. Before becoming global CMO at Deliveroo, I held the position Chief Customer Officer (and CMO) at Treatwell, Europe's number one marketplace for hair and beauty appointments. Previously, I was Country Manager in Spain for Treatwell, building the business in the market from the ground up. Before joining Treatwell, I was CMO for Groupalia - one of Spain's leading daily deals platform - and held different product and marketing positions at Atrapalo.com, the online travel agency based in Spain which operates across 11 countries throughout Europe and South America. With a Masters in both mathematics and industrial engineering, I also have a MBA from IESE Business School, and my passions include running, road cycling as well as investing and working with early stage start ups.

  • Kevin McNair
    marketing director
    KP Snacks
    Name: Kevin McNair
    Job Title: marketing director
    Company: KP Snacks

    Commercial marketer with over 20 years of experience in local, regional and global roles including with Unilever working with a variety of large and small agencies over the years.

  • Lis Blair
    chief marketing officer
    Name: Lis Blair
    Job Title: chief marketing officer
    Company: Easyjet

  • Lisa Thomas
    chief brand officer
    Virgin Management
    Name: Lisa Thomas
    Job Title: chief brand officer
    Company: Virgin Management

    Lisa is Virgin's Global Chief Brand Officer and Managing Director of Virgin Enterprises Limited. She joined the Virgin Group in February 2016 and is responsible for overseeing the brand across the world and managing the relationship with more than 60 Virgin businesses in over 35 countries. She joined Virgin from M&C Saatchi Group where she served as UK CEO, having joined in 2000 to start their direct marketing agency, LIDA. Prior to M&C Saatchi, Lisa was Executive Board Director at Craik Jones and previously worked at both WundermanWorldwide and De La Rue. Lisa is also President of WACL (Women in Advertising & Communications London) - an industry networking organisation that brings together the most senior female leaders in marketing and communications, with the purpose of accelerating gender equality in communications and marketing.

  • Margaret Jobling
    chief marketing officer
    Name: Margaret Jobling
    Job Title: chief marketing officer
    Company: Centrica

    Margaret has spent the majority of her marketing career in FMCG working on some iconic brands such as Lynx, Dove, Radox, Cadbury Dairy Milk and Birds Eye. She moved into the utilities sector in 2014 when she joined Centrica as the Marketing Director for British Gas and is now operating globally as Group Chief Marketing Officer. She passionately believes in the combination of art and science to drive effectiveness and creativity in marketing.

  • Niamh O'Reilly
    director, consumer marketing EMEA
    Name: Niamh O'Reilly
    Job Title: director, consumer marketing EMEA
    Company: Twitter

  • Nick Robinson
    managing director brands & chief marketing officer
    Kerry Foods
    Name: Nick Robinson
    Job Title: managing director brands & chief marketing officer
    Company: Kerry Foods

  • Nishma Robb
    marketing director
    Name: Nishma Robb
    Job Title: marketing director
    Company: Google

  • Peter Markey
    chief marketing officer
    Name: Peter Markey
    Job Title: chief marketing officer
    Company: TSB

  • Sarah Helppi
    director of marketing performance & loyalty
    Name: Sarah Helppi
    Job Title: director of marketing performance & loyalty
    Company: eBay

  • Sheila Mitchell
    director of marketing
    Public Health England
    Name: Sheila Mitchell
    Job Title: director of marketing
    Company: Public Health England

  • Toby Horry
    brand marketing and content director
    Name: Toby Horry
    Job Title: brand marketing and content director
    Company: Tui

  • Tristan Thomas
    head of marketing and community
    Name: Tristan Thomas
    Job Title: head of marketing and community
    Company: Monzo

  • Zoe Clapp
    chief marketing officer
    Name: Zoe Clapp
    Job Title: chief marketing officer
    Company: UKTV

    Zoe is a member of the executive board at the multi-award winning media company, UKTV. Reporting to the Chief Executive, Zoe is responsible for the Marketing, Communications and Creative departments at the multichannel broadcaster and she also oversees its in-house production facility. In 2016, Zoe was promoted from Communications Director to Chief Marketing & Communications Officer. She joined the broadcaster in 2005 as Press Officer. Zoe graduated from the London College of Fashion in 2000. She is non-executive director for Thinkbox, the marketing body for commercial TV in the UK; and for ISBA, the Voice of the British Advertiser; and a member of WACL. Zoe leads UKTV's company-wide Management and Brand Academies, teaches the Future Leaders programme for Creative Equals, and mentors creative leaders at Cannes Lions.

  • Zoe Harris
    chief marketing officer
    GoCompare Group
    Name: Zoe Harris
    Job Title: chief marketing officer
    Company: GoCompare Group





Sarah Fournier
Senior Events Manager
Email: Sarah.fournier@haymarket.com
Phone: +44 (0)20 8267 4160

James Butters
Sponsorship Director
Email: james.butters@haymarket.com
Phone: +44 (0)20 8267 4160