At Siriti, we believe in ‘Creativity for Humanity’. We launched Siriti in 2017 to drive creative excellence across mainstream clients and to support NGOs through professional marketing communication. In 2019, our third year of operations, the focus was on securing our growth in terms of revenue & partners and on showcasing our creative impact.
We won our biggest account, Hotstar International through a pitch involving a couple of leading agencies. Our two anchor accounts, Chalo and Dharma Life continued their partnership and we also won 5 more NGO related projects.
The shining glory this year has been ‘#AadhiwaliZindagiMitao, a campaign for Thalassemia awareness for our client, The Wishing Factory. This campaign got 2600+ posts (50+ celebrity posts), engaged 3mn+ people and increased calls to the helpline by 8X.
We are building a reputation as sharp strategic team that delivers surprising creative concepts and partners with its clients, deeply.