Key Information

Key Dates

Early Bird Entry Deadline:
20 August 2020 (Thursday)

Entry Deadline:
17 September 2020 (Thursday)

Late Entry Deadline:
22 September 2020 (Tuesday)

Shortlist Announcement:
12 November 2020 (Thursday)

Entry Fees

Early Bird Entry:
HK$3,000 (People)
HK$3,700 (Agency/Brand)

Normal Entry:
HK$3,550 (People)
HK$4,300 (Agency/Brand)

Late Entry:
HK$3,950 (People)
HK$4,700 (Agency/Brand)

Eligibility Period

1 October 2019 – 22 September 2020

  • All entries must relate to achievements ONLY during the eligibility period.
  • Written entries which do not focus on the eligibility period but include achievements outside the review period will be disqualified.
  • Campaign reserves the right to reject work it feels does not comply with the spirit of the awards.

*All cut-off time for respective deadlines are at 6pm HK time (UTC/GMT +8:00).

Categories

In categories with 3 or less entries, the judging scores will decide whether an entry is awarded a Gold, Silver or Bronze. In cases where there are fewer entries in the category, judges will unanimously decide whether there should be a shortlist and/or whether any trophies should be awarded at the second round of judging.

  • Japan Creative Agency of the Year 

    This category recognises the best agencies specialising in creative/advertising.
    Nominated agencies may be either independent or part of a regional network. Local market wins will contribute to points to compete as Creative Network of the Year.

  • Korea Creative Agency of the Year 

    This category recognises the best agencies specialising in creative/advertising.
    Nominated agencies may be either independent or part of a regional network. Local market wins will contribute to points to compete as Creative Network of the Year.

  • Japan Digital Agency of the Year 

    This award recognises agencies specialising in providing the best digital solutions.
    Nominated agencies may be either independent or part of a regional network. Local market wins will contribute to points to compete as Digital Network of the Year.

  • Korea Digital Agency of the Year 

    This award recognises agencies specialising in providing the best digital solutions.
    Nominated agencies may be either independent or part of a regional network. Local market wins will contribute to points to compete as Digital Network of the Year.

  • Japan Media Agency of the Year 

    This award recognises the very best agencies specialising in media management.
    Nominated agencies may be either independent or part of a regional network. Local market wins will contribute to points to compete as Media Network of the Year.

  • Korea Media Agency of the Year 

    This award recognises the very best agencies specialising in media management.
    Nominated agencies may be either independent or part of a regional network. Local market wins will contribute to points to compete as Media Network of the Year.

  • Japan PR Agency of the Year 

    This category recognises the achievements, performance and excellent work of a PR consultancy.
    Nominated agencies may be either independent or part of a regional network. Local market wins will contribute to points to compete as PR Network of the Year.

  • Korea PR Agency of the Year 

    This category recognises the achievements, performance and excellent work of a PR consultancy.
    Nominated agencies may be either independent or part of a regional network. Local market wins will contribute to points to compete as PR Network of the Year.

  • Japan/Korea Agency Marketer Partnership of the Year

    This award recognises the best regional or local partnerships between agencies and brands on how the partnership has driven marketing excellence & measurable results.

    The partnership must be established for a minimum of 6 months between the brand and the entrant agency and in existence for at least part of the entry eligibility period. Open to single/multi agencies and for multi agencies a joint entry in consent is required.

  • Japan/Korea Best Culture

    The best culture fosters collaboration — inspiring others and creating a place that helps to attract and recruit talent – and ultimately business growth.

    Entrants should demonstrate how the agency cultivates a culture to drive forward thinking and challenge conventions.

  • Japan/Korea Boutique Agency of the Year 

    This award recognises the small sized agencies which has managed to deliver exemplary results and have shown considerable success. Open to agencies with no more than 20 staff and for any company/group type.

  • Japan/Korea Brand Experience Agency of the Year

    This award recognises the best agencies specialising in comprehensive brand building and creation for the brands, their customers and employees in providing exceptional brand experience for end-user.

  • Japan/Korea Consultancy of the Year

    This award recognises the best agencies that provides professional services from brand design to marketing strategies and more.

  • Japan/Korea Content Marketing Agency of the Year

    This category is open to agencies which provide content solutions as part of the overall marketing strategy across all platforms and how the content strategy helps to define and elevate brand awareness.

  • Japan/Korea Event Marketing Agency of the Year

    This award recognises the best agencies specialising in providing the best event marketing or experiential marketing solutions.

  • Japan/Korea Independent Agency of the Year 

    Open to independent agencies and open to all disciplines. Entrants must be majority-independent owned, or at minimum 51 per cent privately held.
    Agencies not eligible are those who are either majority or fully backed by a holding company/agency network group as well as sharing resources or using the holding agency brand name.

  • Japan/Korea Integrated Marketing Agency of the Year

    This award recognises the best agencies specialising in providing the best integrated marketing and branding solutions.

  • Japan/Korea Market Research Agency of the Year

    This award recognises the agency that delivers exceptional research and insight for a product or service demonstrate research’s ability to drive innovation, inspire change and deliver results

  • Japan/Korea Production Company of the Year

    This award recognises the best production company that has produced outstanding pre or post-production work for marketing campaigns.

  • Japan/Korea Programmatic Agency of the Year

    This award acknowledges companies that best demonstrate a consistent ability to translate consumer intentions into revenue for clients, deliver ROI-based campaign activity and drive sales results for clients across geographies.

  • Japan/Korea Social Media Agency of the Year 

    This award recognises the best agencies specialising in providing the best social media solutions, innovative use of social platforms and strategies for engaging consumers in the social space.

  • Japan/Korea Specialist Agency of the Year 

    This category is open to specialist units within agencies and independent agencies of any discipline including healthcare, B2B advertising, mobile, telemarketing agencies, database management consultancies, shopper marketing and more.

  • Japan/Korea Talent Development Program of the Year

    This category sets out to recognise agencies who understand the need to nurture and develop all levels of talent where employees gain the knowledge and skills needed to reach their full potential.

  • Japan/Korea Account Person of the Year 

    The award recognises professionals responsible for the account management who have displayed the most innovation, skills and enthusiasm in bringing the benefits of advertising to their clients’ businesses resulting in the development of solid business relationships.

  • Japan/Korea Agency Head of the Year 

    The award recognises professionals responsible for the account management who have displayed the most innovation, skills and enthusiasm in bringing the benefits of advertising to their clients’ businesses resulting in the development of solid business relationships.

  • Japan/Korea Channel/Engagement Planner of the Year 

    This award is for the planning professionals who have made the biggest impact on their clients’ business through development of innovative customer engagement strategies; the creative and effective use of media channels; and the creation, use and leverage of digital and social programs and platforms.

  • Japan/Korea Corporate Communications/Marketing Team of the Year 

    Open to corporate communications / marketing team within the agency, this award recognises success in addressing issues related to management, corporate communications, reputation, brand-building, campaign execution and media relations.

  • Japan/Korea Creative Person of the Year 

    The award recognises creative directors who have produced the best work for an individual office (or multiple offices in the same region) during the review period and have not only set the standard for creative excellence but have also raised the bar.

  • Japan/Korea New Business Development Person/Team of the Year 

    This award is for the new business development person/team who have proven to have built and developed a new account or grow the business and expanded the services of an established client relationship.

  • Japan/Korea Producer of the Year

    Open to professionals who have brought out innovative insights with strategies throughout the works, managing creative campaigns to drive and meet business objectives.

  • Japan/Korea Strategic/Brand Planner of the Year 

    This award is for the planning professionals who have made the biggest impact on the clients’ business through development of breakthrough consumer strategies, brand and communications strategies, as well as innovation and commercial strategy development.

  • Japan/Korea Young Achiever of the Year 

    Open to professionals who are at or under the age of 28 as of 22 September 2020.

    This awards recognizes the individual’s achievements, creativity and innovation with results as well as the nominee’s ability and willingness to extend their range of skills.

  • Japan/Korea Young Business Leader of the Year

    Open to professionals who are at or under the age of 35 as of 22 September 2020.

    This award recognises young business leader who has not only achieved growth for their businesses but also demonstrated strategic direction, through a honed business acumen and strong industry networks.

  • Japan/Korea Marketer of the Year

    This award recognises the individual marketer within a client company who has had the biggest impact on the brand, whether local or regional.

  • Japan/Korea Brand of the Year 

    This award recognises a brand as a champion in its industry based on market standing, marketing campaigns and consumer preference during the eligibility period.

    Agencies may nominate client brands in single or multiple markets.

JUDGES & JUDGING
The Japan/Korea Agency of the Year judging panel will comprise a minimum of five client marketers to go through two rounds of judging.

In the first round of judging, judges will review and score entries independently and the scores will be sent directly to PwC Singapore for tabulation and verification. The jury will then meet to discuss shortlisted entries in a second round.

In cases where there is single entry or fewer entries in the category, judges will unanimously decide whether there should be a shortlist and/or whether any trophies should be awarded at the second round of judging. This may result in no shortlist and no trophy being awarded in a category. The judges’ decisions are final.

Awards will be made at the discretion of the judges based on a scoring system and no feedback or correspondence will be entered into about the results.

Shortlist
To be announced
Winners
To be announced
Partnership

The Agency of the Year Awards offers industry suppliers the opportunity to target the heart of the industry in Asia – the decision makers driving the industry forward. The awards are attended by the regional and local management teams of every major agency as they wind down for the year and celebrate their achievements.

Partnership allows both a strong branding and networking opportunity, offering you the chance to meet and mingle with the industry’s leading players as well as building your brand in the minds of the people driving the advertising industry in Asia, allowing you to from relationships and trust with the people responsible for spending the advertising and marketing dollars of the major brands.

For marketing and partnership opportunities please contact:

ASIA PACIFIC
Gareth Scott
Commercial Director
Direct: +65 6579 0556
Email: gareth.scott@haymarket.asia

JAPAN / KOREA
Mia Wang
Senior Business Development Manager
Direct: +852 3175 1956
Email: mia.wang@haymarket.asia

Contact Us