Bassam Qureshi

Bassam began his career in marketing by adopting roles in both the creative and the media end of the agency spectrum before making taking the plunge into the client side. Having worked in multiple FMCG sectors, his roles have oscillated from brand management, data-analytics, digital transformation to creative excellence (in short, a juxtaposition of numbers and creative). Currently working as the Creative Excellence Director for the Coca-Cola Company in China, he is a key cog in developing consumer facing initiatives for the sparkling portfolio.

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