Samuel Fung

Samuel Fung is a seasoned professional in strategy planning, category management, supply chain excellence and digital marketing. Fung took the lead to roll out Starbucks’ brand promise in 2019, an internal framework that ensuring every market consistently delivers customer-centered, on-brand decisions. He has also been leading the cross-functional team to build and develop the third-party partnerships with Line, Grab and Ant Financial to acquire new customers in the digital ecosystem. As the current director of marketing, retail lobby and digital customer experience for Starbucks, Fung is the regional lead for developing and executing regional marketing campaigns, reimagining the digital touchpoints and integration with retail, and leveraging data analytics capability to drive incremental transactions and tickets to the business.

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