Over 25 years’ experience in communication / advertising with wide range of category experiences at agency side. Started carrier at I&S BBDO working as media buyer and media planner, also had chance to work at OMD in London as internal transfer. Moved to Group M in 2006 and worked on various multinational accounts as team leader and business director. Joined Coca-Cola in 2016 and have been working on campaign development for key brands (Coca-Cola, Georgia, Aquarius, Ilohas, etc.) as connection planner while leading performance tracking projects, digital initiatives and new OOH development.