#AOY26 #CampaignAOY

Lindsay Stein, Editor, Campaign US

Campaign is proud to announce our inaugural Agency of the Year awards in the U.S. These awards have been a marker of success for the top companies in adland for the last few decades in the U.K., and more recently, in Asia.

We’re inviting you – the agencies and talent – across the states to help us showcase the brilliance of this industry in our region of the world.

Our ambition at Campaign is ultimately to take a truly international view on the world’s best companies and brightest talent, and the U.S. is one of the most important pieces of that global puzzle.

BOOK NOW

Days to the Awards Ceremony

Shortlist: Early December 2019
Winners Announced: January 29 2020, Edison Ballroom, NYC

BOOK NOW

Price per table of 12:
US$5,050
Price per individual seat (opens on 16 Nov):
US$505

Awards Presentation & Gala Dinner: Singapore
Thursday, 13 Dec 2018
EVENT DETAILS

Edison Ballroom
Wednesday 29 January

Tickets

All tickets include access to a cocktail reception, plated dinner with premium open bar throughout the evening and awards presentation.

  • Early bird valid until Tuesday 10 December
  • Individual early bird ticket: $450 per person
  • Early bird table of 10: $4,500

  • Standard tickets from Wednesday 11 December
  • Individual standard ticket: $500 per person
  • Standard table of 10: $5,000

Premium tables include all of the above plus a prime position in the room closest to the stage, bottle of champagne for the table, table branding and group photo on the night. Limited availability.

  • Premium table: $5,500
Venue

Edison Ballroom
240 W 47th St
New York, NY 10036

Timings

6.00pm Cocktail reception
7.00pm Awards Presentation
10.00pm Close

CATEGORIES

Campaign’s Agency of the Year US is open to all advertising, creative, digital, media, PR, independent and specialist agencies. Campaign’s Agency of the Year US recognizes inspired leadership, creative excellence, outstanding business performance and overall achievements for both agencies and individuals.

Agency Categories

The seven agency categories are as follows:

  1. Media Agency
  2. Advertising Agency
  3. Digital Innovation Agency
  4. PR Agency
  5. Customer Engagement Agency
  6. Brand Experiences Agency
  7. Independent Agency
  8. Agency Network of the Year
People Categories

For people in charge of a single office or multiple offices across one region.

  1. Agency Head (Advertising, Media, Digital, Customer Engagement, PR & Experience)
  2. Account Person
  3. Creative Person
  4. Strategic Planner
  5. Media Planner
  6. New Business Development Team
  7. Corporate Communications/Marketing Team
  8. Talent Management Person/Team

JUDGES

The US Agency of the Year judging panel comprises of a jury of senior marketers and Campaign editors.

In the first round of judging, judges will review and score entries independently and the scores will then be used to determine the shortlist for both the people and agency categories. Campaign’s editorial team will then continue to be the final arbiters of excellence.

Interested in joining this year’s panel? Contact sarah.fournier@haymarket.com for more details.

  • Brent Mitchell
    SVP Brand Marketing
    E!
    Name: Brent Mitchell
    Job Title: SVP Brand Marketing
    Company: E!

    As Senior Vice President of Consumer Marketing for E!, Brent Mitchell oversees the networks’ consumer brand strategies and marketing efforts, including all advertising campaigns for new and ongoing series, media planning, agency management, and digital/social marketing initiatives. Mitchell previously served as Vice President, Marketing, Advertising & Digital/Social for E! and Esquire Network and has been the marketing strategist behind E!’s groundbreaking documentary series “I Am Cait” and core franchises “E! News” and “Live from the Red Carpet,” as well as popular Esquire series “Knife Fight,” “American Ninja Warrior,” “Car Matchmaker” and the network’s first scripted series “Spotless.” Mitchell is also responsible for the socially driven award-winning marketing campaign for E!’s first original scripted series, “The Royals,” helping to propel the new series to hit status in its first season. Prior to joining the company in 2014, Mitchell worked at Old Navy (GAP Inc.) for seven years in San Francisco, most recently as Senior Director, Marketing, Advertising & Media where he developed and executed the brand’s highly successful global marketing ampaigns. Before joining Old Navy, Mitchell held marketing positions at The Clorox Company, Danone de Mexico and Mattel and has advised several startup ecommerce and retail brands.

  • Catherine Davis
    Chief Marketing and Communications Officer
    Feeding America
    Name: Catherine Davis
    Job Title: Chief Marketing and Communications Officer
    Company: Feeding America

    As Chief Marketing and Communications Officer, Catherine Davis works to increase public awareness of hunger in America. She is responsible for identifying innovative ways to engage the public in Feeding America’s mission as well as enhance the organization’s reputation as one of the best‐known and most‐admired non‐profit brands in the country. Here is proof of expertise coming together to produce messages with impact and resonance: Feeding America Uses AI to Find the Face of Hunger. Prior to joining Feeding America, Catherine oversaw the U.S. McDonald’s and Esurance businesses at Leo Burnett. An established leader in her field, Catherine also previously held senior‐level marketing positions at Diageo, Morgan Stanley and Discover Card. Her areas of marketing expertise include retail, consumer packaged goods and online businesses. Catherine was named one of Advertising Age’s Media Mavens in 2015 and Adweek's 2014 Media All‐Stars. Active in social media, she has more than 20,000 Twitter followers and made Forbes' list of 100 Must‐Follow Marketing Minds on Twitter 2014. She also has been featured in The Huffington Post, Fast Company, Forbes and Inc. Catherine currently serves of the board of “She Runs It” and has served as a board member for Make‐A‐Wish America and The Alvin Ailey American Dance Theater and is equally committed to her community, as she has been a committee member of the World Economic Forum Sustainability Committee.

  • Daniela Michelon
    executive director, global creative production
    Bobbi Brown
    Name: Daniela Michelon
    Job Title: executive director, global creative production
    Company: Bobbi Brown

    For over 18 years I've led multidisciplinary teams at some of the world's top advertising agencies including AMV BBDO, R/GA, AKQA, and BBH. My passion for innovative products, services and experiences has taken me from Brazil to Canada, UK and Japan, working with famous brands such as Nike, Guinness, IKEA, Mars, Mercedes, Bacardi, Visa and BT. Throughout my career I have been an entrepreneurial digital leader helping brands succeeding in a digital world, building teams, developing new ways of working, creating different business models for digital products and services, influencing culture and nurturing talent. In London, I was the Head of AMV XLAB, the Digital, Social and Innovation Lab at AMV BBDO. I was responsible for 45+ team of specialists that uses technology to solve client's business problems rooted in cultural insights. Our team of highly skilled creative thinkers and makers collaborated with strategists and technology experts to put our users at the heart of every experience, helping our clients be helpful brands for their consumers. Data and research strengthen our solutions to business, consumer and communication challenges. Currently, I am the Executive Director, Global Creative Production at Bobbi Brown (Estee Lauder Company). Together with our SVP Global Creative Director, Jacob Daschek, we run the internal Advertising Agency at Bobbi Brown from strategy to delivery.

  • Daniel Cherry
    chief marketing officer
    Activision Blizzard Esports
    Name: Daniel Cherry
    Job Title: chief marketing officer
    Company: Activision Blizzard Esports

    Daniel Cherry is the CMO of Activision Blizzard Esports, overseeing marketing, public relations, and social media for both the Overwatch League and Call of Duty League. Daniel was named to SportsBusiness Journal’s prestigious 40 Under 40 list in 2016, and is part of a growing group of sports executives who have joined Activision Blizzard to blaze new trails in the rapidly expanding world of esports. Daniel brings more than 20 years of marketing experience to this new role, most recently serving as chief marketing and innovation officer for the three-time Stanley Cup champion New Jersey Devils and Prudential Center arena, where he oversaw all marketing/sales strategy, branding, and innovation, and was a part of the senior leadership team that supported business operations across multiple professional sports and esports teams. Prior to that role, Daniel served as the senior vice president of marketing and vice president of consumer planning and research at DIAGEO N.A.

  • Eric Lent
    senior vice president, global marketing, upscale brands
    InterContinental Hotels Group
    Name: Eric Lent
    Job Title: senior vice president, global marketing, upscale brands
    Company: InterContinental Hotels Group

    Eric Lent is Senior Vice President, Global Marketing, Upscale Brands at InterContinental Hotels Group (IHG) As a key senior leader, Eric is part of the core team that runs the marketing function globally. He is also on the Regional Leadership team for the Americas. Eric has strategic and tactical responsibility for the development and delivery of overall category, business and marketing performance, brand and commercial strategy, guest experience, food & beverage, innovation, design, and marketing communications for IHG’s upscale hotel portfolio. Before joining IHG, he served as SVP, Chief Marketing & Consumer Technology Officer at Herschend Family Entertainment Corporation (HFE), where he was responsible for all aspects of marketing operations nationally, as well as an EVP for the Harlem Globetrotters. Previously, Eric spent over seven years with The Hershey Company in various marketing and general management roles. As part of the leadership team that transformed Hershey into a top performing company, Eric helped drive record quarterly earnings and delivered top-tier shareholder return in the consumer packaged-goods sector. Prior to The Hershey Company, Eric served as a director with Eastman Kodak and brand manager at S.C. Johnson. Eric has a strong track record with global brands, and has won numerous awards for effective marketing and advertising, including multiple Effie Awards. Outside of work, Eric's is an advisor to 48in48, an organization dedicated to building websites for non-profits. Previously, he served as Board Chairman for the Towson University College of Business and Economics, where he received the Dean’s Recognition Award for his lifetime of career successes.

  • Jamie Gutfreund
    global chief experience officer
    Hasbro
    Name: Jamie Gutfreund
    Job Title: global chief experience officer
    Company: Hasbro

    As Chief Consumer Experience Officer for Hasbro, Jamie Gutfreund leads the design and implementation of consumer-focused strategies to more effectively connect the company’s brands with global audiences. This includes establishing Hasbro’s new internal creative agency, Slingshot, which takes a data-informed approach to content, commerce and consumer insights. Jamie also leads the development of Hasbro Pulse, a new, fan-oriented commerce and content channel that will provide the company with direct consumer relationships to drive innovation and growth. Jamie joins Hasbro from Wunderman Thompson, a WPP Company, where she served as Global CMO during a period when data-driven Wunderman acquired and merged with more than 10 partners and agencies eventually joining forces with industry icon J Walter Thompson to form one of WPP's strongest global groups combining data and creativity, with 200 offices and 20,000 employees in more than 90 markets. Prior to that, she was the Chief Strategy Officer at The Intelligence Group, a division of Creative Artists Agency, before moving with the division's acquisition to Deep Focus as Chief Marketing Officer. Additionally, she has held positions at Expedia, Microsoft and Prodigy, developing original content, communications and business strategies for clients, brands and entertainment partners. Jamie brings a breadth of experience in identifying opportunities that build brands through innovation and technology, global marketing campaigns, and proprietary research. Jamie is a well-respected and highly creative digital marketer, frequent public speaker and her commentary on youth culture and business transformation has appeared in AdAge, AdWeek, CNBC, Forbes, and The Wall Street Journal.

  • Fernando Machado
    global chief marketing officer
    Burger King
    Name: Fernando Machado
    Job Title: global chief marketing officer
    Company: Burger King

    Fernando is a global marketer with a passion for growing brands and businesses. With more than 120 Lions in Cannes (5 GPs), 16 D&AD Yellow Pencils, 1 Grandy (McWhopper), and 2 Grand Effies in North America, Fernando is known for pushing the creative boundaries to drive business growth. Currently as Global CMO at Burger King, Fernando’s focus is infusing the brand with purpose, modernizing the design, and inspiring the organization around brand development. Under Fernando’s leadership, Burger King became Client of the Year at the D&AD in 2016, Creative Marketer of the Year in Cannes 2017, Client of the Year at the One Show 2018 and Advertiser of the Year at the Clio Awards 2018. Fernando led campaigns such as “Proud Whopper”, “McWhopper”, “Google Home of the Whopper”, “Burning Stores”, “Bullying Jr”, “Whopper Neutrality”, and “Scary Clown Night”. Prior to joining BK, Fernando worked for 18 years at Unilever. Starting as an intern, he moved up the ranks working different product categories and brands, including Dove where he led the groundbreaking "Beauty Sketches" (Titanium GP in 2013). Fernando was recognized by Adweek as Grand Brand Genius (2013 and 2018 - only person to ever win twice), by the AD Club of NY as Marketer of the Year (2017), by Business Insider as top 10 most innovative CMOs (2017 and 2018), by AdAge as top 50 most creative people in the business (2017), and by Forbes as Top 100 Most Creative Minds in Business

  • Heather Malenshek
    chief marketing officer, senior vice president Marketing & Brand
    Harley Davidson
    Name: Heather Malenshek
    Job Title: chief marketing officer, senior vice president Marketing & Brand
    Company: Harley Davidson

    As Chief Marketing Officer, Heather Malenshek is responsible for leading all aspects of the Marketing function including global and regional marketing plans, marketing strategy, content strategy and creation, consumer experiences, community, agency management, advertising and promotions, marketing communications, CRM and global brand management. Prior to joining Harley-Davidson in 2014 she led a 300-person, awardwinning global team which ran the global business for Mars Inc. for DDB Worldwide and Omnicom, was the head of global strategic planning on a wide variety of categories and brands such as Jeep, Budweiser, Capital One, Bristol-Myers Squibb. She started her career in marketing working for QANTAS Airways and British Airways in global brand management and leisure brand marketing roles. Malenshek earned a bachelor’s degree in marketing from Aberdeen University in Scotland. She’s ridden motorcycle since she was 12 years old and is currently the proud owner of an Iron 1200, a Fat Boy, a CVO Road Glide and an Ultra Tri Glide.

  • Jennifer Halloran
    head of marketing and brand
    Massachusetts Mutual Life Insurance Company
    Name: Jennifer Halloran
    Job Title: head of marketing and brand
    Company: Massachusetts Mutual Life Insurance Company

    Jennifer Halloran, Head of Marketing and Brand for MassMutual, believes that effective marketing has the power to unlock value and enhance growth. It’s a core principle that informs her award-winning strategy for one of the financial services industry’s most venerated brands. In her role with MassMutual, Ms. Halloran oversees product and marketing channels and is responsible for brand and customer strategy, research, and centralized marketing support. She also manages all marketing and advertising agency partners, as well as the internal creative agency. Since joining MassMutual in 2016, Ms. Halloran has overseen all customer experience and engagement programs, including social, content, and media, while managing the corporate rebrand launch. She was also tapped to lead the Community Responsibility group and to develop the strategic vision for MassMutual Foundation. Her team includes Customer Acquisition and Loyalty Programs and the Customer Insights and Experience Research group. Ms. Halloran is committed to an enterprise-wide, customer-centric, and data driven platform that positions marketing as a strategic business driver. Through high-impact campaigns and relationship-focused marketing, she seeks to differentiate MassMutual and its products in an authentic way that supports core brand attributes. Under her leadership, MassMutual’s 2017 national brand relaunch, which repositioned a 166-year old company, won multiple industry awards for creative and customer excellence, earning her numerous speaking opportunities, as well as a finalist nomination for FCS Financial Marketer of the Year in 2018. Prior to joining MassMutual, Ms. Halloran held several marketing leadership positions in financial services and large scale advertising agencies. She spent more than 10 years at Fidelity Investments, where she initially managed their internal marketing agency and later was named Head of Advertising and Digital teams driving brand, advertising, and integrated digital campaigns. Ms. Halloran also is a founding partner of Mobiquity Inc., where she served as both Head of Strategy and CMO. During her tenure, she was nominated one of the Top 20 Growth CMOs in Greater Boston. Prior to Fidelity, she was a VP of Corporate Communications at Putnam Investments and served various account management roles at Hill Holliday and Digitas. Ms. Halloran holds a BA in both economics and political science from Boston College and an MBA in marketing and entrepreneurship from Babson College. She is a member of the Wall Street Journal CMO Council, ANA CMO Masters Circle, Member of WarnerMedia Client Council, and a board member of the AdClub for Boston. Ms. Halloran is a sought-after speaker on brand and customer engagement strategy. She has been quoted in Adweek, Ad Age, Forbes, Best’s Review, Campaign Live, Chief Marketer, FoxBusiness, Marketing Today, and MediaPost. She has also been featured in podcasts with WarnerMedia and other industry partners.

  • Jennifer Spector
    director of brand
    Zola
    Name: Jennifer Spector
    Job Title: director of brand
    Company: Zola

    Jennifer Spector is the Director of Brand at Zola, where she oversees brand campaigns, communications, social, editorial, and experiential. Jennifer was married on New Year’s Eve 2015, and as a Zola bride she loved the brand so much she joined the company. Prior to joining Zola, Jennifer led the Consumer Tech practice at M Booth, where she worked on brands including Google, Intel, OpenTable, Waze, Foursquare, Plated, and Doctor On Demand. Jennifer lives in Brooklyn with her daughter and husband.

  • Jinal Shah
    VP, Ecommerce and Multichannel Marketing
    S'Well
    Name: Jinal Shah
    Job Title: VP, Ecommerce and Multichannel Marketing
    Company: S'Well

    Jinal Shah has worked for and with some of the most admired companies and built a niche connecting brand and e-commerce to drive cultural and commercial impact. She currently serves as VP, E-commerce and digital leading growth for this iconic brand across DTC, Amazon, and other online channels. She also runs an industry-leading influencer and content creator practice. Her work has won the Influencer Marketer of the Year Award at eTail West 2018 and was also taught as a class at Harvard Business School. She was previously VP of E-Marketing for the E-commerce Division at Newell Brands where she was responsible for a team of 80 (which she built from scratch) and driving over $250M in revenue across e-commerce platforms for the company's 50+ brand portfolio including renowned brands such as Marmot, Yankee Candle Company, Rubbermaid and Sharpie. Prior to gaining client-experience, she spent nine years on the agency side, the majority of them at WPP's J. Walter Thompson where she developed an expertise in retail and beauty working with brands such as Estee Lauder, Revlon, Avon, Nestle, Unilever, and Macy's. By the time she left J. Walter Thompson, she was Managing Director, North America of the Content studio she helped start and Global Head of Digital Strategy for the organization. Jinal was ranked by The Guardian as one of the Ten Digital Strategists to Watch and was listed as iMedia's Top 25 Internet Innovators. Her work has won Mobile Marketer of the Year Award, Gold and Silver Lions, ADC, Clip, Webby, and Etail West Best Influencer Strategy. She consults with, invests in, and advises value-driven brands in the wellness space.

  • Jim Mollica
    senior vice president, consumer engagement
    Under Armour
    Name: Jim Mollica
    Job Title: senior vice president, consumer engagement
    Company: Under Armour

    Jim Mollica, SVP of Global Consumer Engagement & Commerce at Under Armour is a 20-year veteran in marketing, media and digital.  Jim oversees all of Under Armour’s global digital commerce functions. Jim and his team are responsible for strengthening UA’s customer relationship, elevating the digital marketing consumer experience, driving UA’s digital brand platforms and deepening the connected fitness community. Prior to Under Armour, Jim worked for notable corporations such as Ralph Lauren, Viacom/MTV Networks, The Walt Disney Company and Nissan North America.

  • Judy Lee
    global head of industry & experiential marketing
    Pinterest
    Name: Judy Lee
    Job Title: global head of industry & experiential marketing
    Company: Pinterest

    Judy Lee leads industry and experiential marketing for Pinterest, where she manages the content, agency, event and industry marketing programs across B2B and B2C audiences. Prior to Pinterest, Judy held multiple marketing roles at Facebook and Instagram including Head of Industry Marketing and Brand Creative Marketing where she re-launched the Facebook Awards Program globally. Before Facebook, she led marketing and events teams at Pandora and AOL. She began her media career and love of technology at CNET and her love of retail at Gap Inc. Judy is currently saving ideas for her next big trip and sneakers.

  • Mark Olivieri
    chief marketing officer and general manager
    eCommerce
    Name: Mark Olivieri
    Job Title: chief marketing officer and general manager
    Company: eCommerce

    Mark Olivieri is Chief Marketing Officer and GM of eCommerce, overseeing all communication and marketing efforts for OWYN. Leading all aspects of the brand voice and messaging, digital acquisition and retail distribution, Mark has helped the brand expand to over 20,000 doors within it's first two years. With over a decade of experience working with notable brands such as Hain Celestial, Pepsico, and leading the sports nutrition division at Nature’s Bounty, Mark is known for his expertise in differentiating and bringing brands to the forefront. Mark has led OWYN to fill a gap in the market for startup plant-based protein beverages that remain an ultra-clean line with a focus on taste as the top priority. Mark earned his MBA from Vanderbilt and currently resides in the NY Metro area.

  • Michelle Froah
    senior vice president global marketing strategy & sciences
    MetLife
    Name: Michelle Froah
    Job Title: senior vice president global marketing strategy & sciences
    Company: MetLife

    As Senior Vice President Global Marketing Strategy & Sciences for MetLife, Michelle leads the stewardship of the brand and is responsible for identifying insights to define customer strategies to better anticipate and deliver on customer needs and market opportunities, while measuring impact through analytics. Michelle joined MetLife from Samsung Electronics America, where she led the digital transformation strategy to move the company from a product-centric to a consumer-centric lifecycle. Over her two-decade career, she has had senior roles that built brands and innovation from end to end with Kimberly-Clark and Procter & Gamble. She holds an MBA from the Tippe Business School at the University of Iowa as well as a Bachelor of Science in Mechanical Engineering from Iowa State University.

  • Lorna Sommerville
    chief marketing officer
    Function of Beauty
    Name: Lorna Sommerville
    Job Title: chief marketing officer
    Company: Function of Beauty

    Lorna Sommerville is the Chief Marketing Officer at Function of Beauty, a digitally-native, hyper-customizable haircare company that individually formulates products based on one’s unique hair type and hair goals. In her role, Lorna oversees Brand, Growth, and an in-house Creative Team. Prior to joining Function of Beauty in 2019, Lorna held positions as VP of Marketing at Harry's Inc, CMO at ZICO Coconut Water and Global Brand Director for Coca-Cola. She is a graduate of AAA School of Advertising and Wits Business School in Johannesburg, South Africa. She currently lives in Brooklyn with her young daughter.

  • Marcel Marcondes
    US chief marketing officer
    Anheuser-Busch
    Name: Marcel Marcondes
    Job Title: US chief marketing officer
    Company: Anheuser-Busch

  • Rachel Espersen
    director, creative programming & partnerships
    Intersect by Lexus - NYC
    Name: Rachel Espersen
    Job Title: director, creative programming & partnerships
    Company: Intersect by Lexus - NYC

    Rachel Espersen oversees Creative Programming and Partnerships for INTERSECT BY LEXUS - NYC, an immersive cultural space that merges innovative programming, culinary creativity and masterful design. Following successful launches in Tokyo and Dubai, Rachel’s 15+ years’ experience in the luxury and media environments was instrumental in the opening of INTERSECT in November 2018. In her role, Rachel is responsible for curating cultural partnerships among New York’s dynamic community of innovators and influencers to develop events, installations, talks lectures, performances and shows for INTERSECT. Working in fashion, design, sport, lifestyle and auto, Rachel is key in developing the space’s programming portfolio and creative presence. Rachel also serves on the Advisory Board for the CFDA Lexus Fashion Initiative, whose mission is to inspire thought leadership, facilitate the implementation of innovative practices and elevate the level and percentage of sustainability within the businesses of the selected designer finalists. Additionally, she manages the US rollout of the Lexus Design Awards, a global design competition, and works on New York Fashion Week, where Lexus serves as the official automotive sponsor. Rachel joined Lexus in 2016, bringing with her experience in luxury, entertainment, media and wine & spirits, most recently from managing public relations and events for Maisons Marques & Domaines, the premier importer and marketer of family-owned, world-renowned wine producers including Champagne Louis Roederer, Domaines Ott, Pio Cesare, Dominus Estate and others. Her ability to develop innovative solutions, design creative events and cultivate powerful relationships is an asset to organizations striving to reach the new vanguard consumer who has redefined what luxury means to them.

  • Steve Hill
    senior director, global brand
    McDonalds
    Name: Steve Hill
    Job Title: senior director, global brand
    Company: McDonalds

    Steve has been with McDonald’s for 9 years and is currently Senior Director of Brand Development in the Global Marketing team. His responsibilities include oversight of Creative Excellence and the Global Visual Identity System. Prior to joining the Global McDonald’s team, Steve s was Head of Marketing for McDonald’s UK. In that role Steve was responsible for the development of the UK Marketing strategy and annual calendar, sponsorship and all brand communications campaigns. Prior to joining McDonald’s, Steve spent a number of years working in a variety of retail marketing rolesain the UK.

  • Vikrant Batra
    chief marketing officer
    HP
    Name: Vikrant Batra
    Job Title: chief marketing officer
    Company: HP

    Vikrant Batra is the Chief Marketing Officer for HP Inc. Vikrant has more than 20 years of experience in worldwide marketing and advertising across consumer packaged goods, utilities, finance and technology. He is an award-winning creative and marketing strategist and is the architect behind some of HP’s most transformative and thought-provoking campaigns. Vikrant has held a variety of marketing leadership roles since joining HP in 2010. Most recently he served as Global Head of Marketing for HP’s $20 billion Imaging and Printing business. He is credited with spearheading the business’ shift to emotional storytelling – an approach that is anchored in insights, generates deeper connections with the global communities and drives demand. In this role he led all aspects of worldwide, regional and country marketing. Under his leadership, HP Studios released the “The Wolf,” a breakthrough web-based film series on security starring award-winning actor Christian Slater. Prior to this he was the global head of marketing for HP’s $30B Personal Systems business where he led end-to-end marketing across PCs, mobility, solutions and services. During his tenure at HP, Vikrant has also led marketing for consumer PCs, commercial printing and corporate advertising & brand. Vikrant joined HP after a range of senior advertising and marketing agency roles supporting top global brands, At TracyLocke he was a Senior Vice President responsible for managing strategic brand planning, and at the Integer Group, an Omnicom agency, he served as Group Director. He began his career at J. Walter Thompson. He holds a bachelor’s degree in chemical engineering and a master’s degree in marketing and advertising management from University of Bombay and an MBA from Indiana University’s Kelley School of Business. He is based in Palo Alto, CA.

  • Lisel Weldon
    VP of product and marketing
    Stitch Fix
    Name: Lisel Weldon
    Job Title: VP of product and marketing
    Company: Stitch Fix

    Lisel is an established marketing professional with more than 17 years of experience at brands like Nike, Bleacher Report, Stitch Fix and Lyft. During her Nike tenure she led brand strategy for beloved and marquee Nike product lines including men’s training, soccer, running, and Brand Jordan. She also served as a Board Member of Nike’s Ever Higher Fund, which supports organizations that leverage the power of sport to maximize the potential of underserved youth. As the VP of Consumer Marketing at Stitch Fix, Lisel leads product, content, partnership, influencer and integrated marketing. She is tasked with bringing the stories of this thoughtful brand and passionate employees to consumers across the US and in the UK. Prior to Stitch Fix, Lisel held VP of Marketing roles at Lyft and Bleacher Report where she established Lyft’s first brand strategy and redefined Bleacher Report as the sports culture destination for millennial sports fans. Through it all, Lisel focuses on building teams whose success is based on collaboration, support and defining what the future can be. Lisel holds a bachelor’s in Art History from Williams College and an MBA from Duke University. She is an athlete at heart and you can often find her on running trails or hiking with her husband and two children.

  • Marie Gulin-Merle
    chief marketing officer and chief digital officer
    Calvin Klein and PVH
    Name: Marie Gulin-Merle
    Job Title: chief marketing officer and chief digital officer
    Company: Calvin Klein and PVH

    Marie Gulin-Merle is the Chief Marketing Officer for Calvin Klein, Inc. as well as the Chief Digital Officer for PVH Corp. Marie joined PVH in May 2018 as the Chief Marketing Officer for Calvin Klein, where she serves as the global brand and marketing architect for all CALVIN KLEIN brand lines. She is responsible for evolving global marketing platforms and strategically driving consumer engagement to position the business for long-term growth. In May 2019, Marie assumed the role of Chief Digital Officer for PVH. In this position, Marie is responsible for increasing digital excellence, leveraging consumer insights and data capabilities, as well as anticipating channel shifts across the business. Since joining the organization, Marie has spearheaded important initiatives including building and aligning information capabilities globally and deploying an upskilling program for associates through a Digital Academy. Marie has over 20 years of marketing and digital transformation experience. Before joining Calvin Klein, Marie served as the Chief Marketing Officer for L'Oréal USA from 2014-2018, where she successfully transformed the company’s marketing functions and reinforced its industry leadership, particularly in the areas of digital innovation, consumer and market intelligence, media investment and data-driven marketing. Prior to her role as CMO, Marie worked in ascending marketing and communications positions within L'Oréal, including serving as the Global Head of Integrated Marketing Communications at the brand’s headquarters in Paris from 2010 to 2014, where she reinvented many brand programs across 60 countries and 8 regions and also launched the industry-awarded app, Makeup Genius. Marie’s achievements have been recognized by numerous organizations. She was included in Ad Age’s “40 Under 40” (2016), Women’s Wear Daily’s “10 Most In-Demand Execs in Digital Beauty, Fashion and E-Commerce” (2016) and Business Insider’s “Most Innovative CMOs in the World” (2016, 2017). She was hailed by Ad Age as a “Power Player in Marketing and Advertising” (2017) and most recently named “CMO of the Year” (2018) by Consumer Goods Technology.

  • Michelle St. Jacques
    chief marketing officer
    MillerCoors
    Name: Michelle St. Jacques
    Job Title: chief marketing officer
    Company: MillerCoors

    She joined MillerCoors from The Kraft Heinz Company, where most recently she was responsible for leading global brands and marketing capabilities across the organization. During her time at Kraft Heinz, she oversaw multi-year growth and record market shares for the 150-year-old Heinz brand. She led brand building across a portfolio of iconic brands, from Kraft Mac & Cheese to Jell-O, with new strategies to drive relevancy and growth among younger households and bold, new creative campaigns. She also previously held leadership roles at Unilever, leading Global Dove Body Care and running the Skin and Deodorants portfolios in Canada.  Prior to that, she held a variety of roles at SC Johnson, including two sales rotations and leading Glade PlugIns Scented Oil and Pledge new products. Her track record and progressive approach to building brand equity have made her stand out in the field of marketing, particularly in the consumer packaged goods space. She understands what makes brands unique, relevant and is ready to take our brands to the next level. She was named as one of 20 Rising Brand Stars in Chicago in 2017 by the advertising industry publication Adweek, which credited her with “helping craft campaigns that have gotten people talking.” In her time at MillerCoors, she has reshaped the marketing vision to recruit new consumers to the beer category and build brands that “people want to hang out with.” The recent launch of Coors Light’s ‘Made to Chill’ campaign offers a fresh perspective in the beer category in order to bring in a new generation of Coors Light drinkers. Michelle’s drive to have MillerCoors marketing be more bold and nimble, or “move at the speed of culture,” is already helping the company gain awareness like never before. MillerCoors response to a competitor’s 2019 Super Bowl attack ad drove a #corngate conversation that generated over 1.5 billion impressions.

  • Jackie Jantos
    former VP, global brand & creative
    Spotify
    Name: Jackie Jantos
    Job Title: former VP, global brand & creative
    Company: Spotify

    Jackie Jantos served for over five years as Vice President, Global Brand & Creative at Spotify, the world’s largest global music subscription service. There she built and led a 100+ person marketing organization, responsible for development of the brand, and all global creative programs marketing the brand, product, premium subscription service, and content. Under her leadership, Spotify was celebrated for pioneering ‘data storytelling,’ using humor and optimism to celebrate the stories of its 200+ million users; and award-winning creative campaigns, including numerous Emmy nominations, Webby’s, Clio’s, and Cannes Lions. In 2018 the in-house creative team Jackie built was named ‘In House Agency of the Year’ by AdAge; Spotify made its debut appearance on Interbrand’s ‘Best Global Brands Report’; and the company successfully listed on the NYSE. Prior to joining Spotify, Jackie spent seven years as Global Creative & Content Director at the Coca-Cola Company. Responsible for global brand strategy and creative campaigns for brand Coca-Cola, her tenure there spanned the launch of “Open Happiness” to over 200 markets, and leadership of two of the brand’s most creatively awarded campaigns, “Small World Machines” – a brand experience connecting people of India and Pakistan; and Google’s “Project Re: Brief” – reimagining Coke’s iconic ad, Hilltop. Jackie began her career at Ogilvy, where she spent seven years in various creative, account, and business development roles. She has spoken and judged creative and brand ideas at industry events including Cannes Lions, D&AD, the One Club, and Clio Music Awards. She is a mom to two little boys, and a fierce advocate for the role of global brands in creating positive value for society, and social change.

  • Julie Winskie
    VP, brand & digital
    Guardian Life
    Name: Julie Winskie
    Job Title: VP, brand & digital
    Company: Guardian Life

    About me: Julie has responsibility for designing and building the Guardian brand reputation and effectiveness across stakeholders. She and her teams develop and implement brand strategy at the enterprise level through integrated corporate marketing and advertising campaigns, by alignment of the Guardian public-facing digital and social ecosystem and by the deployment of a unified consumer-centric content system. Work experience: Partner, Global Branding & Comms Leader, Mercer (Marsh & McLennan) Global President, Clients, Porter Novelli (Omnicom Group); brand and integrated marketing strategy and counsel to P&G, Mercedes Benz, HP, Microsoft, PWC, McDonald’s. (Client secondments to both P&G and McDonald’s domestic and internationally.) President, Americas Region, Porter Novelli (Omnicom Group) Global Brand Marketing Practice Leader, Porter Novelli (Omnicom Group) Education: The University of Georgia, School of Journalism, ABJ Babson College executive education, Omnicom University (4-yr program) Optional details: Julie is active in many global women’s programs including the founding of G23, an Omnicom consultancy on the Global Female Economy; and Vital Voices where she actively mentors female entrepreneurs in African and Carribean countries. As a University of Georgia Fellow, she is also convening chair of the AdPR advisory committee at UGA’s Grady College of Journalism. Julie has served on numerous global juries for creative excellence including Cannes Lions, where she also routinely teaches masterclasses in marketing strategy and brand experience at both Columbia University and NYU.

  • Soyoung Kang
    chief marketing officer
    eos Products
    Name: Soyoung Kang
    Job Title: chief marketing officer
    Company: eos Products

    Soyoung Kang is the Chief Marketing Officer at eos Products, the iconic brand and lipcare trailblazer that has sold over half a billion lip balms worldwide. In her role, Soyoung is responsible for driving the overall brand strategy, planning, and operations for all global and regional marketing initiatives. Since joining eos as CMO a year ago, Soyoung has embarked on a total reboot of the brand identity, from resetting creative and strategic vision, to doubling breadth of the product pipeline, to launching experimental initiatives like the Flavor Lab innovation platform and Micro-batch program. The latter initiative pushes the boundaries of speed-to-market through limited edition, direct-to-consumer collections like eos' 4/20 cannabis lip balm drop, which sold out in less than 12 hours. Soyoung has always walked the line between left-brain and right-brain thinking. With a background in architecture from MIT, Soyoung has a distinctly innovation and design-centric approach to brand marketing; this came in particularly handy during her decade-long stint in specialty retail, leading the successful beauty segment at Bath & Body Works. She was also a strategy consultant for The Boston Consulting Group, holds an MBA in Finance from The Wharton School, and was a Fulbright scholar studying Confucian influences on spatial dwelling development in Korean history.

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