Jennifer Halloran, Head of Marketing and Brand for MassMutual, believes that effective marketing has the power to unlock value and enhance growth. It’s a core principle that informs her award-winning strategy for one of the financial services industry’s most venerated brands. In her role with MassMutual, Ms. Halloran oversees product and marketing channels and is responsible for brand and customer strategy, research, and centralized marketing support. She also manages all marketing and advertising agency partners, as well as the internal creative agency. Since joining MassMutual in 2016, Ms. Halloran has overseen all customer experience and engagement programs, including social, content, and media, while managing the corporate rebrand launch. She was also tapped to lead the Community Responsibility group and to develop the strategic vision for MassMutual Foundation. Her team includes Customer Acquisition and Loyalty Programs and the Customer Insights and Experience Research group.
Ms. Halloran is committed to an enterprise-wide, customer-centric, and data driven platform that positions marketing as a strategic business driver. Through high-impact campaigns and relationship-focused marketing, she seeks to differentiate MassMutual and its products in an authentic way that supports core brand attributes. Under her leadership, MassMutual’s 2017 national brand relaunch, which repositioned a 166-year old company, won multiple industry awards for creative and customer excellence, earning her numerous speaking opportunities, as well as a finalist nomination for FCS Financial Marketer of the Year in 2018.
Prior to joining MassMutual, Ms. Halloran held several marketing leadership positions in financial services and large scale advertising agencies. She spent more than 10 years at Fidelity Investments, where she initially managed their internal marketing agency and later was named Head of Advertising and Digital teams driving brand, advertising, and integrated digital campaigns. Ms. Halloran also is a founding partner of Mobiquity Inc., where she served as both Head of Strategy and CMO. During her tenure, she was nominated one of the Top 20 Growth CMOs in Greater Boston. Prior to Fidelity, she was a VP of Corporate Communications at Putnam Investments and served various account management roles at Hill Holliday and Digitas. Ms. Halloran holds a BA in both economics and political science from Boston College and an MBA in marketing and entrepreneurship from Babson College.
She is a member of the Wall Street Journal CMO Council, ANA CMO Masters Circle, Member of WarnerMedia Client Council, and a board member of the AdClub for Boston.
Ms. Halloran is a sought-after speaker on brand and customer engagement strategy. She has been quoted in Adweek, Ad Age, Forbes, Best’s Review, Campaign Live, Chief Marketer, FoxBusiness, Marketing Today, and MediaPost. She has also been featured in podcasts with WarnerMedia and other industry partners.